Senior Marketing Insight Analyst

Job title:

Senior Marketing Insight Analyst

Company

Forward Role

Job description

Senior Marketing Insight AnalystBradford – HybridUp to £50,000Forward Role are working with an established, lifestyle retail brand who are on the hunt for a new Senior Marketing Insight Analyst who can balance technical expertise with strategic insight and effective communication.This is a fantastic opportunity to work closely with marketing and commercial teams on varied, impactful projects while contributing to a business that balances traditional marketing with ongoing growth across digital.As the Senior Marketing Insight Analyst, you’ll take a leading role in analysing campaign and customer data, identifying trends, and developing actionable insights to drive improvements in customer experience, marketing efficiency, and overall business profitability.You’ll be part of a supportive, stable team that values collaboration and long-term development.Role & Responsibilities:

• Analyse and interpret customer data to identify trends and insights – driving customer experience and NPS.
• Measuring marketing effectiveness, providing insights to optimise marketing spend and ROI.
• Manage and refine customer models, including segmentation, clustering, regression and predictive analytics.
• Collaborate with marketing and commercial teams on both traditional and digital initiatives.
• Lead projects that support a growing online presence while maintaining a loyal customer base.
• Lead and mentor a small team and support succession planning within the insights function.

Skills & Experience:

• Experience in an Insight Analyst role, with a good understanding of Marketing
• Experience with tools such as SAS, SQL or similar to manipulate large data sets
• Exposure to digital KPIs and use of GA4 is desirable, but not essential
• Understanding of advanced analytics techniques and customer modelling
• A strong ability to communicate technical findings to non-technical stakeholders.
• Proven project leadership skills, people management is desirable.

If this sounds of interest, please apply to this advert or get in touch with Sophie at Forward Role.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Expected salary

£45000 – 55000 per year

Location

Bradford

Job date

Fri, 13 Dec 2024 02:05:29 GMT

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