Job title:
Senior Marketing Manager – Industry
Company
Marsh McLennan
Job description
Company: MMC Corporate
Description:
Marsh McLennan is seeking candidates for the following position based in the London office:
Senior Marketing Manager – Industry
Marsh McLennan (MM) marketing and communications, which covers both Marsh and Mercer is looking for an experienced and enthusiastic senior marketing manager to join the UK team to help create and drive integrated always-on marketing across all delivery channels. Based in London, the role holder will work on a range of campaigns across MM, with a focus on marketing for Industry.
What can you expect:
- You will work closely with the senior marketing leader for Risk Management to develop a UK marketing strategy aligned to UK business objectives as they relate to going to market by Industry.
- You will work collaboratively across the MM marketing team to help bring to life the full value of MM to our clients and in integrating cross-practice solutions into your campaigns.
- You will work with the wider marketing team to ensure the delivery of all aspects of brand activation, including digital lead generation campaigns, demonstrating campaign effectiveness through the setting and measurement of KPIs.
- The marketing team is aligned with the business and work in partnership with our client and sales teams in the development and activation of the marketing strategy, generating and nurturing leads for commercial success. Therefore, this role requires experience in managing multiple marketing programmes for differing lines of business in a coordinated approach.
What you will be rewarded with:
- We offer and embrace a hybrid working model that nurtures a collaborative working environment in the office 3 days per week allowing 2 days per week to be spent working on a remote basis.
- Competitive Benefits Package including: 27 days annual leave, up to 4 days flexible bank holidays, excellent pension contributions, private medical cover, life assurance, income protection, employee assistance program, plus a range of flexible benefits including the option to buy or sell up to 5 days holiday per year, cycle to work, dental insurance, health assessments plus many more.
- Generous Family Leave including: 6 months paid maternity leave, 4 months paid paternity leave, 6 months paid adoption leave plus shared parental leave options. To help ease the transition when you return to work you will be able to work 8 weeks at 80% of your normal work pattern and receive 100% of your normal salary.
We will rely on you to:
- Work with business stakeholders to understand their practice areas and client focus, using this insight to create fit for purpose marketing campaigns to support the business and aligned to the overall marketing strategy.
- Build compelling marketing propositions and plans that help position Marsh McLennan in our key Industries and deliver leads and sales, based on strong client led insights.
- Leverage all aspects of digital marketing to enable enhanced client / prospect engagement and to support activation and drive lead generation.
- Work closely with the digital centre of excellence to enhance UX and engagement levels across the website to boost campaign performance and deliver a friction-less client journey.
- Build and nurture the Marsh brand (and Mercer brand where relevant) through a clear focus on social activities, working with the social media and PR teams, and manage the delivery of digital lead generation activity including social (paid and organic).
- Drive performance excellence through collaboration across the MM marketing and communications team to share best practices, ensure integration, efficient delivery and consistency of approach.
- Actively engage key internal stakeholders with proactive internal communication campaigns to create advocates and amplify campaign activity to drive commercial success.
- Advise the sales and consultant teams on how to leverage the marketing with clear sales enablement assets and ensuring lead nurture is captured in our CRM system.
- Manage the respective marketing budget to ensure effectiveness of activity and ROI.
- Ensure best practice is applied and all relevant Marsh / Mercer policies and applicable laws/regulations are adhered to so that all marketing is compliant.
- Build awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing and PR activity.
What you need to have:
- Experience working in a corporate matrixed marketing environment.
- Extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing, analytics, and proving ROI.
- Experience in building B2B brands, and in delivering cut through integrated campaigns.
- Strong relationship building and stakeholder management skills.
- Excellent verbal and written communication skills.
- Strong influencing and negotiation skills at senior executive levels.
- Strong project management skills, with the ability to prioritise and manage multiple tasks.
- Team-oriented and also highly motivated self-starter with proven track record for collaboration within and across teams.
- Flexible approach, thriving on change and innovation, balanced by attention to detail and structured thinking.
What makes you stand out:
- Multi-disciplinary marketing delivery
- Knowledge of digital marketing as an enabler to maximise commercial success.
- Client centric focus to translate internal proposition into client friendly value adding campaigns.
- Project management skills.
- Ideally, a background within marketing in a professional services / matrixed environment.
- Supervisory / mentoring experience
Marsh McLennan (NYSE: MMC) is the world’s leading professional services firm in the areas of risk, strategy and people. The Company’s 85,000 colleagues advise clients in 130 countries. With annual revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh provides data-driven risk advisory services and insurance solutions to commercial and consumer clients. Guy Carpenter develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and well being for a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector and governmental clients. For more information, visit marshmclennan.com, or follow us on LinkedIn and Twitter.
Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at .
Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local based teams will identify at least one “anchor day” per week on which their full team will be together in person. office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.
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Expected salary
Location
United Kingdom
Job date
Thu, 25 Jan 2024 06:50:47 GMT
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