Senior Marketing Manager (Student Recruitment)

Job title:

Senior Marketing Manager (Student Recruitment)

Company

University of London

Job description

The University of LondonThe University of London is a leading UK provider of distance and digital education internationally, offering programmes to more than 40,000 students in over 190 countries around the world. Although proudly rooted in London, our community and impact are global.We are a national leader in the humanities, and this role will be fundamental in promoting their value to society and the economy through engaging and vibrant communications and engagement plans.We are also a federation of 17 world class higher education institutions, with collaboration at the heart of our ethos. The University of London federation is a collective community of more than 240,000 learners and 50,000 staff, delivering world-leading research across all disciplines.Our passion for increasing access to education and mobilising the collective power and expertise of the federation is central to our ability to transform lives around the world and address the global challenges of the future.The RoleThis is a unique opportunity to lead on the development and execution of the student recruitment marketing and conversion strategy for the University of London, managing a team of confident marketers. You will oversee the implementation of multichannel organic campaigns, leveraging CRM and email automation tools to drive personalised experiences and optimise student recruitment efforts. You will play a key role in using data to inform strategic decisions, identify trends, and measure campaign performance.This role acts as a key contact for student recruitment and conversion activities for the University of London, its institutions and its Federation Members, developing and delivering integrated marketing campaigns in the national and international marketplace. You will also work closely with and provide support and advice to key stakeholders, as well as overseeing regular campaign performance analysis to support strategy and delivery of student recruitment activities and their continuous optimisation.You will be an enthusiastic and passionate marketing lead, an expert in target-driven campaigns, and a strong advocate and mentor for your team.For a full role profile, please refer to the job description below.Further informationTo be considered for this opportunity, please submit your application and CV (by clicking ‘apply for job’ at the bottom of this page) before the closing date at 11:59pm on 22 September.The University reserves the right to close the vacancy earlier than the published end date should it receive sufficient applications to warrant earlier shortlisting.The University currently operates a Hybrid Working framework involving a mix of working remotely and in the office. Typically, the majority of employees will be able to agree to work remotely for up to 60% of their working week, role dependent, however will be required to attend on specific days for training or team meetings.The University of London is committed to promoting a diverse and inclusive working environment where we can all be ourselves and succeed. We particularly encourage applications from members of Black, Asian, and Minority Ethnic communities as this group is currently under-represented at all levels within the University. All appointments will be made on merit, based on the criteria identified in the job description.Pursuing excellence in education and equal opportunities.

Expected salary

£49575 per year

Location

London

Job date

Wed, 04 Sep 2024 06:02:48 GMT

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