Senior Marketing Specialist

Job title:

Senior Marketing Specialist

Company

Wolters Kluwer

Job description

TAA UK Marketing – Product & Content Marketing Job Description

Job Profile Summary:

• We are looking for a Content Marketing Specialist to be responsible for the Tax and Accounting UKs’ content and product messaging strategy.
• You will be responsible for the planning, producing and analysing the performance of written content across the business.
• The ideal candidate will collaborate across functions to deliver an effective content marketing strategy and go to market product messaging framework to meet the department and business objectives.

About Wolters Kluwer

Would you like to work for an industry market leader?

Wolters Kluwer Tax & Accounting UK is a leading technology business that provides software to professional accountants and tax advisors, from sole practitioners to most of the UK’s top 100 accounting practices.

Whether it’s delivering value, innovation, support, or a great experience – our customers are at the heart of everything we do.

At Wolters Kluwer we’re passionate about our culture, we love people with creativity, and we always encourage new ideas. We believe our culture defines us – how we act, how we treat others, and how we conduct business.

Our employees engender our culture by demonstrating their appetite for action, desire to innovate, and enthusiasm for making colleague and customer relationships a priority.

Our culture is built on these pillars:

• We are brave, ambitious and make decisions, regardless of role.
• We are part of an organisation where we support our colleagues, and they support us.
• We are smart and fast in all that we do.
• Win or lose, we learn and move on together.
• We deliver in the present, while at the same time innovating for future success.

Job Description:

You will be required to;

• Develop a content strategy that supports developing and growing thought leadership, driving awareness and traffic and nurturing sales leads to support in closing deals.
• Develop and maintain comms calendars and content project plans; provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of marketing content
• Ownership of the content communications which includes interesting, well-researched, content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, website copy, eBooks, videos, and other content as required.
• Work with the Comms department on research to drive thought leadership that delivers white papers, webinars, awareness, and build a reputation of Wolters Kluwer UK Tax and Accounting as a thought leader and information resource for UK Accountants.
• Manage the social accounts and contribute to social media postings and management of social media accounts and content calendar, to grow followers and engagement, particularly among influencers, being the owner of the online relationship with influencers.
• Update web content, working with digital marketing, product marketing, and creative.
• Work with product marketing and sales, develop content strategies and materials to support the sales and product launch cycle
• Keep up with current industry trends and topics to ensure relevant communications
• Collaborate with product marketing to develop industry and product-based messaging
• Copy, edit and review content for messaging, style guidelines, brand consistency, and voice; provide education and guidance to ensure high quality writing for all TAA UK content, being a support to colleagues within the Marketing department.
• Coordinate with copy writers, partners, thought leaders, and other third parties to produce high quality joint content programs
• Build and track benchmarks for measuring success and ROI
• Review and Implement processes, suggesting any new tools for effective creation and measurement of content.
• Optimise delivery strategy for each piece, by implementing best practices, and repeatedly test content formats and channels with various target audience segments
• Ensure that all communications adhere to brand and communications standards and are written in a consistent brand tone of voice.
• Working with digital marketing, develop and execute campaigns to drive engagement with content

Key Requirements:

• Degree required, preferably in English or Marketing
• 3+ years’ experience in Marketing, Communications or a Content-focused role
• Excellent written skills for online and print
• Excellent organisation and communication skills
• Proficient with the Microsoft office suite.
• Experience and keen user of social media, especially LinkedIn
• An interest in the Software Technology market.
• Experience with SEO, Google Analytics and other marketing tools.

Key Competencies:

• Marketing savvy, the ideal candidate will have a SaaS experience or experience in Software marketing. They will be passionate about identifying and then prioritising strategic marketing communications opportunities and drive that overall strategy.
• Interest in Product Marketing, you will be interested in product marketing and developing got to market messaging to support the launch of an exciting product roadmap. You will be focussed on positioning Wolters Kluwer as an innovator and industry leader
• Work well under pressure to meet deadlines.
• Be data driven in order to drive metrics around comms activities to improve ROI.
• Be flexible and self-motivated with experience of working independently from a hybrid-based environment
• Show an attention to detail
• Ability to be creative and good at idea generation

The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications as these may vary depending on location and line of business. The specific requirements may differ due to local or regional differences.

What’s in it for you?

Well, apart from the opportunity to play an influential role in our market-leading organisation (with a company culture that is truly second-to-none!), we offer a very attractive package including a competitive salary and comprehensive range of benefits, including 25 days holiday (plus 3 extra days for Christmas closure, plus public holidays), discounted online shopping, Cycle to Work scheme and flexible approach to working.

For more details please contact Carl Rigby at

Expected salary

Location

Kingston upon Thames

Job date

Sun, 04 Feb 2024 04:31:32 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (tendersglobal.net) you saw this job posting.