Senior Marketing Specialist, Paid Channels

Job title:

Company

Salesforce

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job Category Marketing & CommunicationsJob DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.Are you ready to help us scale the business? We are building Salesforce’s Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We’re looking for dedicated marketers who are curious, analytical, and have a passion for digital marketing to help us build this world-class organization.Your ImpactAs a channel strategist, you will own the digital demand generation and remarketing programs across the Salesforce product portfolio. Your core focus will be managing cross tactic performance and growth across the funnel, generating quality leads, converting pipeline, and driving business impact with our partners in Sales. You will work cross-functionally with cloud strategists, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs.As a key member of the Media Lab, you will:Serve as in-house expert across all tactics – planning and execution to strategy and reportingManage budgets, target attainment, media strategy, campaign and ad optimization, testing, performance KPIs, and overall channel strategy roadmapMaximize every media dollar by monitoring, analyzing, and optimizing campaign performanceCollaborate with cloud strategy counterparts to plan and improve channel performance through education and translating business strategy into channel media strategy.Provide regular campaign reports, updates, and optimization recommendations to the team’s external partnersOwn the relationships with our ad platform partners and third-party vendorsStay up-to-date on best methodologies, industry trends, and strategies in the paid social landscape educating the greater team as you learnResearch new, innovative tactics that enhance campaign operations and increase digital business impactRequirements:Minimum 3-5 years driving business impact through digital marketing, preferably within the B2B or SaaS industries.Cross-Channel Coordination: Understanding how different digital channels interact and being able to coordinate strategies across channels for cohesive and integrated marketing campaigns.Budget Management: Experience in managing budgets effectively across various digital channels, allocating resources based on performance and objectives.Expertise in managing paid campaigns on social media platforms like Meta Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, GDN, DV360.Budget Management and ROI Analysis: Experience in managing budgets effectively and analyzing ROI (Return on Investment) for campaigns.Project Management: Organizational skills to manage multiple campaigns simultaneously, adhering to timelines and budgets.Thrive in a fast-moving environments – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion.Exceptional communication skills and a collaborative/team mentalityStrong analytical mind, driven problem solver, and a curious to understand the why as well as the whatProficiency in Excel and/or Google SheetsProficiency using data visualization tools such as Tableau and DatoramaFluent in written and spoken EnglishProficiency in Spanish, Italian, or Dutch is a plusAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this .We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. does not accept unsolicited headhunter and agency resumes. will not pay any third-party agency or company that does not have a signed agreement with .Salesforce welcomes all.