Senior Product Marketing Manager

Job title:

Senior Product Marketing Manager

Company

Checkatrade

Job description

Senior Product Marketing ManagerCheckatrade – the trusted foundation for every homeExciting times ahead! Checkatrade’s mission is to be the trusted foundation of every home by connecting people with the trades and tools to make home improvements easy. To help us deliver our growth plans, we have a newly created opportunity for a Senior Product Marketing Manager to join us. This will be our first Product Marketeer role at Checkatrade with the opportunity to grow the team down the line. Sound good? There’s more! With ambitious plans in place, a growing team of product and tech experts on board, the future is bright for Checkatrade. We are innovating and delivering exciting products across both sides of our marketplace. Your role will be develop and execute comprehensive marketing strategies to establish Checkatrade positioning, develop customer value proposition for Checkatrade products and to drive business growth and engagement. You’ll execute multi-channel plans pulling on sound market research to get it done – skilfully. Got what it takes? We’d love to hear from you.Location: King’s Cross, London. Hybrid working applies. Hybrid working applies with 3 days in the office minimum.Where do you fit in?You’ll report directly to the Head of Trade Experience to support with creating strategy (short and long term) as well as execute on plans for loyalty, engagement and create stickiness within our offering to trades. Your role is to develop, manage and create an overarching value proposition short and long term for our trade community with the aim of creating loyalty and value for the Checkatrade business. You will help to define the strategy as well as develop product positioning and messaging for key products and features for this disruptive marketplace as it continues to grow. In collaboration with the market research team you’ll be organising local feedback events, identify market trends, and competitive landscapes. You’ll also strategise and execute impactful go-to-market campaigns measuring success along the way. You’ll always be customer obsessed and use your skills to take our product marketing efforts to the next level.What’s in it for you?

• An exciting Product Marketing Manager role to strengthen our go to market approach.
• A fast-moving scale-up business, with committed investors, ambitious plans and a clear roadmap on how we get there. We are at the point of a reset with big things to come. You’ll help us get there!
• A brilliant product and tech community of over 100 passionate and talented engineers, designers and product managers – all working in-house!

We are an equal opportunities employer that is committed to diversity and inclusion in the workplace.What do you need to succeed?

• Proven experience as a Product Marketing Manager, preferably in a B2C online technology company with a focus on consumer products.
• Strong understanding of customer needs and preferences, with a track record of integrating customer feedback into product marketing strategies.
• Demonstrated ability to think strategically and develop comprehensive product marketing strategies that align with business goals.
• Track record of successful collaboration with cross-functional teams, including product development, sales, and other key stakeholders.
• Experience developing and executing successful go-to-market plans for new product launches, including positioning, messaging, and pricing strategies.
• Strong analytical skills with the ability to use data to inform marketing strategies, measure campaign performance, and optimize results.
• Leadership experience with the ability to manage and inspire a team, fostering a collaborative and innovative work environment.

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Expected salary

Location

Portsmouth

Job date

Fri, 17 May 2024 07:43:12 GMT

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