Senior Product Marketing Manager

Job title:

Senior Product Marketing Manager

Company

RedCloud Technology

Job description

About RedCloudRedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets.RedCloud’s Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. RedCloud enables FMCG Brands to seize new opportunities in emerging markets, facilitates access to more buyers & streamlines operations for Distributors, and helps Local Merchants spend more time selling products, not searching for them.The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.Job SummaryWe are looking for a dynamic and experienced Senior Product Marketing Manager to join our growing team. This strategic role will play a pivotal part in driving adoption of RedCloud’s solutions by crafting compelling product narratives, understanding technical workflows, and delivering impactful go-to-market strategies for our audiences, from local retailers to global brands.As Senior PMM, you’ll be joining our Marketing organization, reporting to the Head of PMM, to shape how we communicate and position our products globally. Your work will empower teams across Product, Sales, and Marketing, ensuring our solutions meet user needs and stand out in competitive markets. Your contributions will directly fuel our mission to revolutionize commerce in emerging markets and drive RedCloud’s growth.The role is located in London – it is hybrid between our Wework offices and remote work .Responsibilities

• Product storytelling: Craft compelling narratives to articulate the value of RedCloud’s products to diverse audiences for various materials (website, brochures and other collaterals).
• Market & user insight: Research and understand the needs of our target markets (Nigeria, Argentina, South Africa, Brazil) and users to align product positioning with local nuances.
• Go-To-Market strategy: Design and execute go-to-market plans for product launches, ensuring cross-functional alignment and measurable success.
• Positioning & messaging: Develop and refine messaging frameworks that resonate with our target audiences and highlight RedCloud’s unique value proposition.
• User journey mapping: Collaborate with Product teams to analyze and enhance the end-to-end user journey, ensuring a seamless and intuitive experience. Establish personas at each stage of the buyer’s journey and share insights with multiple teams.
• Internal enablement & product advocacy: Support Sales, Marketing and other teams with training, collateral, and insights to effectively communicate product benefits and drive engagement.
• Cross-functional alignment: Establish and preserve cross-team relationships, particularly with areas with strong ties to product marketing.

Competencies

• Stakeholder management: Develop strong, credible and productive relationships across functions.
• Communication skills: Excellent written English, able to establish positioning and messaging relating to the value of RedCloud products and services.
• Teamwork: The ability to motivate and inspire multiple stakeholders across the organisation through presentation of our brand and marketing strategy and company vision.
• Attention to detail: Focus on ensuring accuracy and consistency in messaging, collateral, and all aspects of go-to-market execution to maintain a high standard of quality and professionalism.

Key Skills & Experience

• 3-5 years of experience in Product Marketing, ideally in fintech or ecommerce industries. Understanding of B2B marketplaces, commerce, or payments is a plus.
• Strong understanding of user journeys and technical workflows.
• Proven track record of launching and scaling products in global markets.
• Exceptional storytelling and communication skills, with a talent for making technical products easy to understand.
• Customer-centric mindset, with empathy for the customer and a deep appreciation for cultural nuances in diverse markets.
• Data-driven mindset with the ability to derive insights from market research and performance metrics.
• Good knowledge of emerging markets, preferably Nigeria, Argentina, South Africa, or Brazil.
• Strategic thinker who can execute with precision.

Even if you don’t meet every requirement, we still encourage you to apply. Your unique experiences and perspectives might be just what we’re looking for.BenefitsWorking with a pioneering provider of eCommerce solutions you will have the opportunity to join an international company who are growing massively, we encourage ambition and creativity.Plus, you will get:

• 25 Days Annual leave, increasing to 26 days after 12 months in the business
• Enhanced Company Pension (Matched up to 5% & Salary Sacrifice)
• Healthcare Cashplan with Medicash
• Private Healthcare with Aviva
• Life Insurance with AIG
• Happl, our benefit platform which provides access to pre-negotiated discounts on a wide variety of services including entertainment, food, and fitness.
• Stock / Equity

Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we’re on!

Expected salary

Location

London

Job date

Fri, 07 Feb 2025 00:31:19 GMT

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