Senior PSP Assistant Digital

UNHCR China is now recruiting an experienced fundraising professional to develop Individual Giving programme by optimizing life-time value of donors, enhanced donor experience with data-driven approach and carry out the day-to-day coordination of donor care initiatives. 

This position is a UNOPS position with a contract which is renewable each calendar year.

(Concise and detailed description of activities, tasks and responsibilities to be undertaken, including expected travel, if applicable)

Under the overall supervision of Asscoaite PSP Officer (Beijing), the individual contractor will assist in the following:

 Accountability (key results that will be achieved:

• Support PSP team to achieve individual giving fundraising Key Performance Indicators
• Support to develop donor communications content for daily digital usage
• Support to initiate and execute donor engagement activities for enlarging supporter base and improving donor development performance
• Support to manage E-shop, regular-giving campaigns, CRM system/digital tool and database
• Support to improve, monitor and analyse online fundraising and social media performance
• Support PSP individual giving work on admin, procurement, financial process related tasks
• Support to the development of the Middle Value Donor program

Responsibility (processes and functions undertaken to achieve results:

• Through working efficiently with internal teams, extrenal vendors and media partners, base on daily marketing insights and findings, support to develop daily communications content for donor communications and social media interactions;
• Support to initiate digital supporter interactions or engaging activities on social media and to deliver relevant and contextual push notifications via CRM digital tools;
• Support to design, execute and optimize donor development programs;
• Monitor E-shop back-end system, maintain the E-shop content and ensure its healthy operation;
• Support to release, maintain and optimize the operation of regular giving programs on multi-channels including owned and 3rd party digital platforms;
• Support to draft individual giving report to summarize E-commerce and fundraising performance, supporter data trending and donor care related findings and learning;
• Support to liaise with foundation partners to ensure donor care progam compliant with local laws and regulations;
• Extract actionable insights from available database and online monitoring dashboard, using these insights to evolve communications with target audience to engage, convert and upgrade, including for the development of the middle value donor program;
• Accumulate market knowledge of fundraising in Mainland China including key target audiences for UNHCR and the most relevant content, media channels and methods to reach these audiences;
• keep learning and sharing with PSP team on supporter care related cases, insights and new tech trends, then optimize during practice.
• Support on daily communications, administration and procurements with external vendors and internal UNHCR China office;
• Conduct other activities that are assigned by supervisors.

Authority (decisions made in executing responsibilities and to achieve results:

• Engage with individual supporters on behalf of UNHCR China
• Engage with external vendors and consultant on data or performance driven communications, procurement, payment and administration related work
• Engage with PSP HQ, regional and other teams to get content and campaign related information, to participate conference and sharings
• Provide research, learnings and case sharing on the latest digital fundraising trends

Monitoring and Progress Controls:

• UNHCR digital channels are continuously optimized to ensure content is effective, relevant and engaging to digital audiences.
• An increased awareness of UNHCR among digital audiences, translating to an increased and stable response to UNHCR’s call to action.
• Digital media and coverage of local situation regarding UNHCR’s work is regularly monitored, and UNHCR’s operational achievements are shared to digital audiences as appropriate.
• Stable and healthy supporter base increasement, align with improvements on donor development related KPI
• Positive donor communication returns including public voice, donor loyalty and donor upgrading scales

 Qualifications and Experience:

• Education (Level and area of required and/or preferred education)
• High School Diploma or University degree in Marketing, Communications, Statistics or related field.
• Additional diploma in digital marketing, social media, E-commerce, public affairs or a similar program as asset.

Work Experience :

• List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)
• Minimum 2 years of relevant experience with high school diploma and 1 year experience for Bachelor degree or above. Relevant experience includes social media, performance marketing or fundraising within the mainland Chinese context, and experience working on data analysis or performance report developing.

Source:  https://unhcr.wd3.myworkdayjobs.com/en-US/External/job/Beijing-China/Senior-PSP-Assistant–Digital-_JR2451850