Senior PSP IG Assistant Data analysis and Infrastructure

This new UNOPS LICA position at GS5 level will assist the PSP IG Associate (Digital & Direct-Response TV Fundraising) in achieving this goal by supporting digital and DRTV fundraising data analysis and infrastructure development to generate income. In addition, the position will promote strategies to reach a new audience through various Digital and TV media platforms/channels to expand the donor base.

Digital and DRTV performance data analysis:

• Support digital and DRTV fundraising and KPI (Key Performance Indicator) data consolidation and development of dashboards and custom reports for marketing optimization
• Provide deep-dive analysis reports on digital and DRTV media and content performance results regularly and on an ad-hoc basis when needs arise
• Assist to plan, develop and execute Digital and DRTV fundraising strategies and annual plans based on data analysis

Digital and DRTV data tracking infrastructure build-up:

• Plan GA4(Google Analytics 4)/GTM(Google Tag Manager) data collection strategies and manage GA4/GTM accounts set-up by defining goals, KPIs, and key metrics under the new server/donation page environment
• Support inspection for tracking data accuracy and consistency check between MRM(Local Database) and GA data and troubleshooting
• Explore an opportunity to measure digital and DRTV attribution
• Local campaign server and donation landing page maintenance
• Manage local campaign server-related problems and coordination with relevant parties
• Plan and develop enhanced MRM API donation landing page with new feature/functions including fintech payment module for digital conversions
• Manage donation page maintenance including secure donation functions

Partnership and Supplier Management:

• Work with various partners, media agencies, and suppliers for digital and DRTV programmes
• Support administrative tasks including procurement, vendor contracting, and payments
• Perform other duties as required.

Monitoring and Progress Controls:

• The individual contractor will work for the UNHCR office under the direct supervision of PSP IG Associate (Digital & DRTV fundraising). The individual contractor will perform duty in a combination of office and flexible working environment in line with UNHCR Korea’s guidelines.

Qualifications and Experience:

• Education (Level and area of required and/or preferred education)
• Completion of high school diploma or University degree in marketing, advertising, or communication preferred.

Work Experience:

• Minimum 2 years of relevant experience with High School Diploma; or 1 year of relevant work experience with Bachelor or equivalent or higher.
• Minimum 1 year of digital marketing experience. Previous work experience as web service planner or digital data analist or development project manager (PM) in online platform/media would be preferred.

Source:  https://unhcr.wd3.myworkdayjobs.com/en-US/External/job/Seoul-Korea-Republic-of/Senior-PSP-IG-Assistant–Data-analysis-and-Infrastructure-_JR2450176