SEO Content Specialist (Virtual)

General Information

Location:

US-AZ – Phoenix

Position Type:

Full Time

Virtual Eligible:

Yes

Job Category:

Marketing

Ref #:

6697
Description and Requirements

Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!
About Us

University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.
Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.
We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.

About the Position:

A SEO Content Specialist crafts title tags, meta descriptions, image alt text, page headers supporting copy and implements on-page optimizations to support the overall content marketing strategy across the university. Additionally, a SEO Content Specialist creates content briefs with SEO requirements, edits existing copy to incorporate optimization and sets requirements for image and video assets.

What You’ll Do:

1. Ensure all content on phoenix.edu is properly optimized, does not cannibalize other content on the site and aligns with our overall content strategy; help to create and support marketing content to socialize and use for social media purposes; assist in developing and executing communication/content strategies.

2. Execute all on-page optimization for title tags, meta descriptions, header tags, supporting body copy, images, videos, link building, keyword ranking and overall site architecture and content optimization in accordance with strategies to increase search engine traffic and conversions to the University’s website through SEO techniques.

3. Help to drive organic growth through digital marketing; support digital marketing initiatives across multiple teams throughout the marketing department via optimizations, editing and writing when needed.

4. Track projects throughout the entire content creation process to ensure recommendations and optimizations remain intact.

5. Maintain current knowledge of SEO, search engine, social media and internet marketing industry trends and developments to ensure the University’s SEO and search engine techniques remain current.

6. Perform other duties as assigned or apparent.

NOTE:  The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.

Job Supervisory Responsibilities

None

MINIMUM EDUCATION AND RELATED WORK EXPERIENCE:

• Bachelor’s degree in business, communications, journalism or related field

• Two (2) years of experience executing on-page optimizations for SEO

ADDITIONAL QUALIFICATIONS:

• Experience with keyword research tools like Searchmetrics, SEMrush or Google Adwords

• Experience writing and editing content with the purpose to drive organic traffic 

• Working knowledge of HTML

• Strong attention to detail

• Experience working on an in-house SEO team

• Basic working knowledge of Cascading Style Sheets (CSS)

• Knowledge of technical SEO 

• Experience working with Google Search Console, Adobe Experience Manager, Adobe Analytics, Screaming Frog or DeepCrawl

• Experience conducting content audits and analysis

#LI-SM1

As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.

Pay Range


The annual pay range for this position is $47,100 (minimum), $68,900 (midpoint), and $90,700 (maximum).*

Pay Range
The hourly pay rate range is $19.90 (minimum), $27.84 (midpoint), and $35.77 (maximum). The annualized amount, not including eligible overtime pay, is $47,100 (minimum), $68,900 (midpoint), and $90,700 (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Salary minimum

$47,100

Salary midpoint

$68,900

Salary maximum

$90,700

Manual Salary maximum

74400

Your work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.
 
Full-time employees are eligible for:

• Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
• Competitive 401(k) employer match;
• Substantial tuition discount for you and eligible dependents; and,
• A generous time off package, including paid vacation, sick time and company holidays.*

*For more details around paid time off benefits, please click here .

Hourly midpoint

27.84

Hourly minimum

19.90

Hourly maximum

35.77

Manual Hourly Midpoint

0.00

Manual Hourly Minimum

0.00

Manual Hourly Maximum

0.00

CA Hourly Rate/Range

$X or $X – $Y
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