Single Giving Lead – The Heart Foundation – Melbourne / Flexible Location

Join The Heart Foundation and play a pivotal part in fighting the biggest killer of Australians.

• A fantastic career opportunity to lead a successful, multi-channel Single-Giving program and enhance your leadership skills by managing a team member.
• Open to locations across Australia; Sydney, Melbourne, Adelaide, Brisbane, Perth, Hobart.
• Full-time or part time work pattern considered, permanent role with hybrid working and a competitive salary package on offer.

Impact of the organisation

Coronary heart disease remains the leading cause of death in Australia.

For over 60 years, the Heart Foundation has been the trusted peak body working to improve heart disease prevention, detection and support for all Australians.

Their work as Australia’s largest non-government funder of research into heart health has had a major impact on the survival rates of those suffering a heart attack and those living with heart disease, but they will not be satisfied until it is completely eradicated.
The Heart Foundation advocate to government and industry for increased funding and resources for heart health and they build community awareness around living a heart-healthy lifestyle through public health awareness campaigns, accessible information and resources while supporting health professionals in their work to prevent, diagnose, treat and manage heart disease.

This is your opportunity to join them in raising funds for high-impact research, supporting both emerging and leading heart health researchers.

Impact of the role

Reporting to the Head of Individual Giving, the Single Giving Lead will be responsible for shaping fundraising strategies to support the development of a high-performing Single Giving program, with a key priority on driving acquisition. You will lead acquisition and retention campaigns across channels, including direct mail, telemarketing, and digital, fostering an engaged and connected supporter community.

This is an incredibly exciting time to join this team as the organisation is committed to the growth of this program and are invested in acquisition, which you will take the lead on in the coming financial year.

In this collaborative role, you will partner with internal and external stakeholders to ensure campaigns are delivered on time and within budget. Your focus on high-quality donor care will boost engagement and promote sustainable revenue growth.

Additionally, you will work closely with the Regular Giving Lead to align campaigns and maximise cross-promotional opportunities, creating a seamless journey for supporters.

This role also provides a rewarding opportunity to manage and mentor a team member.

Responsibilities

• Develop and implement a Single Giving strategy to achieve annual revenue and donor acquisition targets.
• Plan and execute multi-channel Single-Giving fundraising campaigns, utilising digital, direct mail, telemarketing, and emerging channels.
• Analyse donor data to create targeted, personalised communications that enhance engagement and donation value.
• Enhance the supporter journey for cash donors, focusing on retention, upgrades, and reactivation.
• Maintain consistent, high-quality communications that build trust and commitment to the organisation’s mission.
• Oversee campaign planning and execution, optimising performance to boost response rates and average gift size.
• Collaborate with creative teams and external agencies to produce compelling content and visuals that resonate with donors.
• Manage key agency relationships to drive program performance.
• Track and report on key metrics to measure campaign success, providing data insights for improvement.
• Work with the Supporter Relations team to ensure timely acknowledgment and stewardship of donations.
• Manage budgets for Single Giving activities, ensuring cost-effectiveness and ROI.
• Test innovative solutions and make data-driven decisions to improve engagement metrics.
• Manage a Single Giving Officer providing support and guidance and fostering a collaborative team environment.

Skills and Experience:

• Proven experience in a similar individual giving, appeals or direct marketing role, with relevant qualifications or skills.
• Ability to develop and execute end-to-end acquisition and retention campaigns, consistently meeting revenue and donor targets.
• Strong project management skills with high attention to detail and effective time management.
• Data-driven with expertise in forecasting, budgeting, and analytics.
• Creative thinking and problem-solving capabilities
• Excellent written, verbal, and interpersonal skills, capable of engaging with stakeholders at all levels including external agencies.
• Ability to work independently as well as collaboratively within a team with the ability to engage and inspire as a team manager.
• Experience with fundraising systems (CRM familiarity, preferably Raisers Edge) and reporting tools; proficient in MS Office, especially Excel.

Applications

Please apply by uploading your resume expressing your interest and suitability for the role.

If you have any questions, please contact [email protected] using the subject line: Single Giving Lead – The Heart Foundation – Melbourne / Flexible Location enquiry via EthicalJobs.

Impact Advising is committed to creating diverse and inclusive work environments that reflect the rich tapestry of our communities. We believe that diversity enriches organisations and fosters innovation. We are dedicated to building workforces that are representative of the diverse backgrounds, experiences, and perspectives of our society. We embrace diversity in all its forms, including but not limited to race, ethnicity, gender, age, sexual orientation, religion, disability, and cultural background.

We actively seek to foster inclusive workplaces where all employees can bring their whole selves to work, feel respected and valued, and have equal opportunities for growth and advancement. We are committed to providing a fair and unbiased recruitment process, and we strive to eliminate any barriers that may impede the inclusion and participation of underrepresented groups in the workforce.