Social & Behaviour Change Specialist

Social and Behaviour Change in UNICEF is a cross-cutting programme strategy that addresses the cognitive, social and structural determinants of social change in both development and humanitarian contexts. SBC uses the latest in social and behavioral sciences to understand people, their beliefs, values, and the socio-cultural norms that shape their lives, to engage them and increase their influence in the design of solutions for sustainable behavior and social change. SBC is at the core of UNICEF’s mandate, with corporate results across sectors revolving around social and behavioral practices like immunization, breastfeeding, hygiene, and positive discipline.
UNICEF SBC employs a mix of approaches including community engagement, strategic communication, applied behavioural science, service delivery improvement, systems strengthening and policy advocacy, and social mobilization to advance child rights, survival, development, protection and participation.
For more information related to the work of our organization in Mexico, please visit our website: UNICEF Mexico and our latest Annual Report 2022: Informe Anual 2022 UNICEF México
The Social and Behavior Change Specialist reports to the Deputy Representative for general guidance and supervision. S/he provides technical and operational support for developing a systematic, planned, and evidence-based strategy and process for SBC as an integral part of programme development, planning, and implementation. Through communication and engagement, as well as the empowerment and participation of stakeholders, communities, children, civil society partners, and government counterparts, s/he promotes measurable behavioral and social change/mobilization. This subsequently contributes to the achievement of sustainable and concrete results in improving children’s rights, survival, and well-being in the country.
Your main responsibilities will be: