Social Media Content Consultant

The fundamental mission of UNICEF is to promote the rights of every child, everywhere. Over the decades, UNICEF has worked to protect the rights of children of all ages — from earliest childhood through adolescence – and will continue to deliver for all children and adolescents under the five goal areas of the Strategic Plan. In recent years, UNICEF’s work to support the unique needs of adolescents has gained momentum, as the challenges facing them have come more sharply into view. The second decade of life is a time of tremendous opportunity – but for far too many adolescents, great risk and increasing challenges. 

Building on work across the UN with and for young people, and in line with the UN Youth Strategy, UNICEF in 2018 launched a new global partnership dedicated to skilling and connecting young people, aged 10-24, to opportunities in employment, entrepreneurship and social impact. Generation Unlimited (GenU) is centered on finding new ways to ensure that every young person is in school, learning, training, or employment by 2030 — with a focus on those in the greatest danger of being left behind, including girls, the poorest, those with disabilities, young people on the move and those affected by conflict and natural disasters. This partnership brings together leaders from governments, UN agencies, the private sector, academia, international and civil society organizations, and young people to identify, co-create and scale up innovative solutions to expand opportunities for youth. Young people participate meaningfully in the co-creation of solutions by informing, advising, and helping in implementation every step of the way. 

To drive awareness and advocacy around the youth skills-to-opportunity gap and inspire action to better prepare young people for the future of work and life, GenU’s communications approach involves strengthening its executive thought leadership to drive peer-to-peer engagement and leveraging the reach and influence of its public-private-youth partners. To implement these strategies, GenU requires the services of a social media content consultant who will shape messaging and assets for executive leadership tailored for a diverse set of audiences, monitor results and conversations for community engagement and inform optimized content approach for LinkedIn.

The learnings they share from this work will contribute towards GenU’s advocacy and communications strategy.

The consultant will be offered a 12-month contract paid on receipt of each deliverable as outlined below. This is a remote assignment.

Scope of Work:

• Under the supervision of the Communication Manager, the consultant will implement strategic content and community engagement plans for the Generation Unlimited (GenU) leadership team.
• In consultation with the GenU leadership team, the consultant will also create content for individual GenU executives to drive peer-to-peer engagement that will support GenU’s work.
• They will also track the performance of GenU, its campaigns, and associations with a growing network of partners on social media. These results will be shared with the Communications team to optimize content.
• Content must align with the overall GenU advocacy strategy and perspectives of GenU leadership team, thus requiring coordination with the Front Office, Programmes and Partnerships teams and the Young People’s Action Team as needed. At the beginning of the contract term, the consultant will participate in a session to receive a full briefing from the GenU communications team in person and confirm social media plans.

The consultant will be responsible to:

• Implement LinkedIn peer-to-peer engagement strategy for GenU executive leadership and coordinate with individual executives to create content on their behalf.
• Develop social media content for executive channels to engage partners, with a particular focus on LinkedIn.
• Write stories featuring perspectives on key trends and conversations on youth skills and livelihoods for social media and the GenU website, liaising with the Programmes Team and Young People’s Action Team as needed.
• Conduct community engagement on LinkedIn, monitoring and responding to queries and responses from GenU channel.
• Track performance of GenU, its campaigns and association with a growing network of partners on social media, assessing and sharing learnings at the end of the project.
• Travel to participate in an in-person communications team training and working session at the beginning of contract term.
• Travel to develop real-time content for the GenU leadership team and support with community management around specified conference.

Qualifications:

Education: 

• Advanced university degree (Bachelors) in the area of Communications, marketing, design, innovation, social science, or other related degree.

Work experience:

• At least 3 years of work experience including internships and apprenticeships in graphic design, digital storytelling, executive thought leadership.
• Expert level designer and user of graphic and video design software such as Canva, Adobe Illustrator, In-Design, InVideo, Adobe Premiere, Final Cut Pro.
• Experience in using scheduling and analytics software such as Hootsuite, Talkwalker.
• Experience developing strategic social media engagement plans and creating graphic content for diverse stakeholders, such as youth platforms, governments, civil society organizations or businesses.
• Experience developing thought leadership content for executives on social media.
• Experience with treatments for social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
• Ability to manage multiple priorities within specified timeframes, across multiple teams and time zones.
• Fluency in English is required. knowledge of another official UN language or a local language is an asset.

Requirements:

• Completed profile in UNICEF’s e-Recruitment system and
• Upload copy of academic credentials
• Financial proposal that will include/ reflect :
• the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference.
• travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
• Any other estimated costs: visa, health insurance, and living costs as applicable.
• Indicate your availability
• Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
• At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
• Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Source: https://jobs.unicef.org/cw/en-us/job/577134