Social Media Coordinator

• Manage the University President’s social media accounts and support the social media team in developing and producing video, photography, and graphic content to drive brand awareness, engagement, and advocacy for these channels on Facebook, Twitter, Instagram, LinkedIn, and TikTok accounts. One core focus of this position will be Instagram reel video content for both the President and the main University channel;
• Engage with followers and monitor conversations of the President’s various social media channels;
• Identify and communicate with influencers, partners, board, and donors as identified by leadership;
• Keep your pulse on the latest emerging platform trends and propose ideas on how Mason’s President and new brand can show up on these platforms;
• Assist with social media as part of OUB’s Crisis Communications response plan;
• Work in collaboration with social and digital teams to understand performance and growth metrics in order to adjust content for optimized posting across all social media channels; and
• Participate in brainstorms and content ideation.

Required Qualifications:

• Bachelor’s degree in English, Marketing, a similar field, or an equivalent combination of education and experience;
• A passion for social media, understanding of platforms and audiences, and knowledge of best practices;
• Proficient with Adobe Creative Suite, Adobe Premier, SEM Rush, Canva, and social media platforms;
• Digital video and photography skills;
• Experience creating effective, engaging content. Previous experience assisting with creating video content and social media campaigns;
• Excellent written, verbal, and professional communication skills;
• Ability to work independently and collaboratively;
• Demonstrated organizational and time management skills to meet deadlines;
• Demonstrated excellence in writing, proofreading, and editing;
• Excellent research, organizational, and time management skills;
• Effective listening and communication skills;
• Ability to multitask while preserving attention to detail; and
• Experience managing social channels and digital communities.

Preferred Qualifications:

• Video editing experience a plus; and
• Photography experience a plus.

Mason’s Annual Security and Fire Safety Report is available at http://police.gmu.edu/annual-security-report/