Social Media Manager

Position description

Spirit of America are seeking an experienced Social Media Manager who will be responsible for developing and implementing a social media strategy to increase our online presence, attract new supporter audiences, and improve our marketing and engagement efforts to support fundraising objectives. This role will define strategy, manage our social media accounts, create compelling content, conduct organic and paid media campaigns, and engage with our community to promote our mission and programs. The Social Media Manager will report to Spirit of America’s Director of Marketing. This is a full-time, exempt position based at our Arlington, VA office.

Key Responsibilities:

• Develop, implement, and manage our organic and paid social media strategy.
• Create, curate, and publish engaging multimedia content across social media platforms. Manage a social media editorial calendar.
• Develop and manage paid social media campaigns to achieve our grassroots fundraising and awareness goals, working with external agencies as needed.
• Define and analyze key growth and engagement metrics, track and report against goals, and adjust strategy as needed.
• Monitor and respond to followers, conversations, and global events relevant to Spirit of America’s work.
• Collaborate with other departments to manage brand reputation, identify key players/influencers, and coordinate actions.
• Lead program marketing for a specific region. In collaboration with International Operations team members, develop and implement integrated marketing plans for select regional programs (i.e. Middle East, West Africa), defining goals, messaging, and tactics to promote programs and help achieve fundraising objectives.
• Stay up to date with current social media and digital marketing best practices, trends, and technologies.
• Maintain organization’s digital asset management system of photos, videos, logos, and other key brand assets.

Requirements:

• More than five years of proven working experience in social media marketing or as a digital media specialist, preferably in the nonprofit sector and/or world affairs
• Bachelor’s degree, preferably in communications, marketing, business administration, or international relations. Certification in digital and/or social media marketing is a plus.
• Demonstrable social media management experience, including driving strategy, creating and implementing advertising and/or fundraising campaigns, and using analytics tools to drive insights and optimizations.
• Excellent writing, editing (photo/video/text), presentation, and communications skills. Ability to produce multimedia content, create templates, and adapt style and voice for different audiences and platforms.
• Experience in online marketing, earned/organic and paid media, and a good understanding of major marketing channels.
• Excellent project management skills, attention to detail, and ability to work on multiple projects simultaneously.
• Experience with creative software (such as Adobe Photoshop, Canva, or InDesign) and video editing software (such as iMovie)
• Positive, can-do attitude – willing to roll up your sleeves and get things done without a “not my job” mentality
• Flexibility to work outside normal business hours and travel, as needed
• Genuine connection to the Spirit of America mission, including our history and the work we do day in and day out

Salary and Benefits:

The salary range for this position is $75,000 to $115,000. The top of the range is reserved for potential senior managers. Benefits include medical, dental, and vision insurance, paid time off and holidays, professional development opportunities, 403b contribution match to 4%, and a highly supportive and collaborative work environment

Spirit of America 

Spirit of America is a privately funded 501c3 nonprofit public charity headquartered in Arlington, Virginia. Our mission is to unite the American people with our troops and diplomats in common cause: to defend freedom, strengthen the frontlines of democracy, and secure a free and better life for those who seek it. We do this by working alongside US troops and diplomats and providing private philanthropic assistance to save and improve lives, defend freedom, and strengthen America’s national security. We communicate directly with deployed US troops and diplomats at all levels. We ask what they are trying to accomplish, what is needed, and how we can help. We then provide private assistance to help them solve problems and meet the needs they identify. We support the success and safety of their missions and help to build American goodwill and trust around the world.

Application instructions

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