Social Media Manager - Tenders Global
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Social Media Manager

Loyola University

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Posting Details
Posting Details

Position Title Social Media Manager
Job Category Administrator
Office/Department Marketing & Communications
Work Environment Hybrid
Location Timonium Campus
Staff Job Type Full-time
If Temporary or Visiting, Estimated End Date:
Position Summary and Duties Loyola University Maryland’s office of marketing and communications seeks a Social Media Manager to plan, implement, manage, and monitor Loyola’s social media presence to increase brand awareness and support the University’s priority goals of enrollment, retention, and engagement. Produce relevant content for various social media sites for targeted audiences. Identify channels, and maintain consistency of content for a positive on-line presence in line with mission, brand strategy, and goals. Advise University partners on best practices for social media use.
Plan, execute, and evaluate ongoing and sustainable strategy for social media communications to support the University’s mission and brand strategy. Create and implement plans to engage target audiences, and retain their engagement with Loyola. Conduct social media audits and benchmarking; and identify and execute improvements to engage audiences. This includes social media content production for various social media sites, and requires an in-depth awareness of activities on campus to promote and cover programs, events and initiatives. Ensure all on-line venues are updated and maintained consistently. Establish goals and implementation calendars; and, integrate tactical activities in line with marketing and communications plans. Develop goals and strategies for each social media channel, to achieve desired outcomes.
Oversee, consult, and advise students and campus partners managing social media channels on behalf of the University and contributing to content production. This includes managing the Social Media Task Force, a cross-campus social media user group and training members of the University on proper use and best practices for social media. Develop, and communicate, social media guidelines to University partners. Serve as a social media subject matter expert and resource while working with other internal departments.
Collaborate with Marketing and Communications staff and University stakeholders to ensure social media communications are meeting University needs. Develop and implement changes to improve business results. Identify and track KPIs for each social media channel, in line with university priorities and goals. Review social media analytics. Monitor, track and analyze the performance of various Loyola social media outlet and initiatives. Report on social media growth and engagement. Generate reports to demonstrate effectiveness of social media strategy, and planned improvements.
Author stories to promote Loyola’s students, faculty, events, and more for the University apos;s website. Collaborate with colleagues across campus, students and others, to generate content and campaigns incorporating kinetic text, snippets, photography, video and graphics to reach and engage desired audiences, and achieve objectives. Support University-wide crisis communications via social media platforms. Monitor social media discussions, disseminate information, correct misinformation, and undertake other duties as assigned to help protect the Loyola community and the institutions reputation.
Research and evaluate emerging social media platforms and make recommendations on whether and how we might adopt them. Ensure that Loyola takes full advantage of all relevant social media opportunities. Keep abreast of best practices and emerging social media outlets. Understand and research how various audiences are captivated by social media and how they best derive knowledge from social media. Continue to evaluate and improve upon social media practices at Loyola.
Required Qualifications
  • Bachelor’s degree
  • 3-5 years relevant work experience in communication, marketing, public relations, digital media, or related field
  • Substantial knowledge of established social media platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, TikTok, etc.) and emerging social media channels
  • Demonstrated awareness and experience in developing and managing content and campaigns for a dynamic brand
  • Exceptional communication skills
  • Demonstrated social photography and videography skills, including implementing audio, music, and graphics to media
  • Capable, creative self-starter and innovative thinker who can contribute and execute out-of-the-box ideas and strategies both in terms of use of social platforms and content for specific channels
  • Proven professional experience managing multiple social media sites and communities for higher education, business, political, or other organizations or brands—with measurable success
Preferred Qualifications
  • Experience collaborating with diverse constituents and stakeholders across an organization to achieve consistent brand messaging and a larger social media strategy
  • Experience with live streaming services and technology
  • Experience and skills with photography, photo editing, video production, and digital video editing
  • A strong understanding of Facebook’s business manager platform
  • A strong understanding of the difference between organic and paid social activity and how to leverage them together
  • Experience working with social media dashboards and monitoring tools
  • Working knowledge of design software
  • Basic web design experience with HTML and CSS

Special Competencies

  • A passion for social media and its potential for authentic and compelling storytelling—and a desire to make an immediate impact
  • Relationship building within our community, among supporting content creators, and with key stakeholders and external audiences
  • Aptitude for visual storytelling and the ability to translate complex ideas and brand themes into digestible social media content
  • Ability to take initiative and to work effectively independently and collegially in a fast-paced, deadline-driven environment
  • Adeptness to respond rapidly, reprioritize workflow, and shift focus quickly as needed
  • Proficiency to perform work in a flexible and adaptable manner with superb professional judgment and discretion
  • Excellent organizational, interpersonal, and networking skills
  • Customer/community focus
Job Posting Date 02/13/2024
Priority Application Deadline Date
Job Close Date
Anticipated Start Date
University Description Loyola University Maryland is a Jesuit, Catholic university committed to the educational and spiritual traditions of the Society of Jesus and to the ideals of liberal education and the development of the whole person. Accordingly, Loyola inspires students to learn, lead, and serve in a diverse and changing world. Loyola’s beautiful, historic Evergreen campus is located in Baltimore, and its graduate centers are in Timonium and Columbia. Loyola enrolls 4,000 undergraduate and 2,000 graduate students across the Sellinger School of Business and Management, the School of Education, and Loyola College of Arts and Sciences. Founded in 1852, Loyola is one of 27 Jesuit colleges and universities in the United States and the first to bear the name of Saint Ignatius Loyola, founder of the Society of Jesus.
Diversity Statement Loyola University Maryland strongly values the benefits that diversity brings to the workplace. In accord with its Ignatian values, the University is committed to creating and promoting a community that recognizes the inherent value and dignity of each person. Loyola University Maryland does not discriminate on the basis of race, sex, color, national or ethnic origin, age, religion, disability, marital status, sexual orientation, gender identity, genetic information, military status, or any other legally protected classification. The University recruits, hires, and promotes in accord with this policy and its Core Values.
Special Instructions to Applicants Successful candidates for any staff, faculty, or administrative position at Loyola University Maryland will be subject to a pre-employment background check. Note: In some cases, experience and/or education may be substituted for requirements.
Quicklink for Posting https://careers.loyola.edu/postings/7134

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