Social Media Officer – P2

OBJECTIVES OF THE PROGRAMME

The Executive Director’s division (EDD) together with the Business Operations Division (BOS), provides the vision and leadership through which country offices and technical divisions are supported in the efficient delivery of the General and European Programme of Work (GPW/EPW) and the WHO Programme Budget. It encompasses the enabling functions of resource mobilization, external relations and communications, programme and resource management, and support to governing bodies of the European Region. In addition, EDD includes organization development, staff development and learning, and transformation. It also specifically includes the representative function of WHO with the institutions of the European Union, and the EURO Ombudsman, who reports directly and independently to the Regional Director, as well as the committee on staff health and well-being. EDD has overall responsibility for the planning, execution, and evaluation of WHO programmes at the regional and country levels and in strengthening the alignment and joint work across the three levels of the Organization. It is also responsible for the management of corporate resources and the effective and efficient allocation of such resources to achieve the results laid out in the GPW/EPW. The Communications, Identity and Publications (COM)unit will support the Regional Director and the work of the Regional Office by strategically leading, coordinating and overseeing the communications activities within the Regional Office and by generating visibility for RD’s public interventions. It will be responsible for the planning and coordination of all communications, media relations and publications, for capacity building in communications across the office, for guiding and coordinating the divisional and Country Office communications work, for internal communications (in collaboration with RDO organization development), EPW branding and identity, for liaising and contributing to risk communications, and for providing strategic communications advice to senior management, EURO Divisions, CountryOffices, GDOs, networks and partners on communication issues. The Unit also ensures the implementation of the communication strategy and its implementation and monitoring. As part of providing and maintaining the various communications platforms, it is responsible for the development, functioning and sustainability of the EURO web site, the EURO intranet and various social media channels.

 

DESCRIPTION OF DUTIES

The Social Media Officer contributes with technical communications expertise and skills to the high visibility of the WHO Regional Office for Europe (WHO/EURO) within and beyond the European region. The Officer manages WHO/EURO’s presence on social platforms, promoting the engagement of new and targeted audiences and securing maximum retention of viewers that include both the wider public and the mass media. The Officer curates relevant, correct and attractive content, initiates and sustains diverse development and dissemination-guided interactions and plays an important role in various WHO event related social media campaigns. The incumbent performs the following key duties:

 

Strategy and content:

1. Contribute strongly to formulating and implementing a social media strategy for the WHO/Europe Regional Office that can also be applied and adapted to Country Offices and Geographically Dispersed Offices, ensuring all WHO/Europe entities are guided by a common social media strategy and vision.
2. Develop engaging content including visual and data-driven storytelling for social media platforms. Curate social media live events, to communicate in a timely fashion expert takes, strategic messages; advocacy and influence a broad range of stakeholders. Tap new audiences while also ensuring maximum retention of current audiences and establishing brand trust.
3. Create a bank of assets which could be – statistic tiles, GIFs, short videos and other products for specific campaigns and issues, in order to showcase WHO/Europe’s work more widely, based on key messages from WHO/Europe divisions and technical focal points. Work to make messages conversational, engaging, and understandable by a wide range of audiences, including the media.
4. Spotlight influencer marketing opportunities by identifying: a range of reliable influencers who can be activated as needed and engaged during high visibility opportunities, and other high-level advocacy initiatives to communicate around specific issues of WHO.
5. Support WHO/Europe with the strategic posting of job vacancies and other advertisements (for special campaigns or initiatives, for example) via social media platforms.
6. Develop criteria and benchmarks for social media analytics and produce regular social media analytics reports and monitor the public discourse on social media platforms relevant to public health and WHO and industry trends.

 

Advising leadership, capacity building and communications: 

1. Manage WHO/EURO’s and – as needed – advise the Regional Director’s social media presence on various platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn, for timeliness, accuracy, relevance, and communicating to target audience. Help the director with content ideas, wordsmithing copies, leveraging news moments and framing tweets/social copies, advising on social media presence and interviews for social media among other.
2. Maintain close communication and collaborate with other Communications team members across WHO/Europe, to generate and improve as required content/material for social media communications. Ensure coherence with global social media policies and guidelines and liaise with HQ on global social media advocacy issues.
3. Work with other Communications team members on the development and implementation of social media campaigns including guided interaction with followers and other audiences, contributing to the strong positioning of WHO/EURO in a wide range of communication related products.
4. Contribute to building the capacity of communications officers in Country Offices and Geographically Dispersed Offices in social media outreach through targeted trainings, by creating templates, encouraging participation in HQ trainings and providing shareable content.

 

Data analytics and measurement:

Using the analytics provided by various social media platforms, as well as results gleaned through specific analytics software that WHO/EURO subscribes to, regularly provide reports to supervisors on the key indicators of social media engagement to help use this learning to suggest further refinements and fine-tuning for WHO/EURO’s social media strategy to maximize reach and impact.

 

Other:

1. Take part in missions to various WHO/Europe offices as required, to support social media/online/digital communications for special events and occasions and/or related to health emergencies in the region.
2. Perform other related responsibilities as assigned in her/his areas of expertise, including replacing and backstopping other editorial communications colleagues as required.

 

REQUIRED QUALIFICATIONS

Education

Essential: Bachelor’s degree in social media / digital media /multimedia, communications, social sciences, development studies, public relations, journalism, or related field.
Desirable: Specific coursework/training in specialized social/digital media platforms and channels, related software packages, video/multimedia storytelling, and other similar.

Experience

Essential: Minimum of two (2) years’ experience in managing social media accounts and communications for an organization or legitimate enterprise within the UN, or an international agency/organization or a health/development/human rights NGO/CSO.
Desirable: Relevant experience in WHO.

Skills

1. Proven good understanding of social media issues and a demonstrated capacity unsuccessfully managing a range of social media accounts both in sharing knowledge, communicating, and increasing followers with the aim of demonstrating how social media and digital content can serve the objectives of the organization in terms of demonstrating need, visibility, and impact.
2. Demonstrated strong writing skills, customized for specific social media formats and platforms, as well as for web-based content.
3. Demonstrated ability to analyse social media analytics and use the data/results to better inform social media strategy on varied fronts, including audience recruitment, building brand trust and voice and audience retention.
4. Ability to engage effectively and diplomatically with external partners relevant to communications including digital communications.
5. Ability to work in a fast-paced and changing environment.
6. Emotional intelligence: ability to identify and manage one’s own emotions, as well as helping others to do the same.

WHO Competencies

1. Teamwork
2. Respecting and promoting individual and cultural differences
3. Communication
4. Moving forward in a changing environment
5. Producing results

Use of Language Skills

Essential: Expert knowledge of English.
Desirable: Intermediate knowledge of Russian.

 

REMUNERATION

WHO salaries for staff in the Professional category are calculated in US dollars. The remuneration for the above position comprises an annual base salary starting at USD 50,377 (subject to mandatory deductions for pension contributions and health insurance, as applicable), a variable post adjustment, which reflects the cost of living in a particular duty station, and currently amounts to USD 1717 per month for the duty station indicated above. Other benefits include 30 days of annual leave, allowances for dependent family members, home leave, and an education grant for dependent children.

 

ADDITIONAL INFORMATION

• This vacancy notice may be used to fill other similar positions at the same grade level
• Only candidates under serious consideration will be contacted.
• A written test and/or an asynchronous video assessment may be used as a form of screening.
• In the event that your candidature is retained for an interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. WHO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and will require individual review.
• According to article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity. Due regard will be paid to the importance of recruiting the staff on as wide a geographical basis as possible.
• Any appointment/extension of appointment is subject to WHO Staff Regulations, Staff Rules and Manual.
• Staff members in other duty stations are encouraged to apply.
• The WHO is committed to creating a diverse and inclusive environment of mutual respect. The WHO recruits and employs staff regardless of disability status, sex, gender identity, sexual orientation, language, race, marital status, religious, cultural, ethnic and socio-economic backgrounds, or any other personal characteristics.

https://www.who.int/careers/diversity-equity-and-inclusion

reasonableaccommodation@who.int

• An impeccable record for integrity and professional ethical standards is essential. WHO prides itself on a workforce that adheres to the highest ethical and professional standards and that is committed to put the WHO Values Charter into practice.
• WHO has zero tolerance towards sexual exploitation and abuse (SEA), sexual harassment and other types of abusive conduct (i.e., discrimination, abuse of authority and harassment). All members of the WHO workforce have a role to play in promoting a safe and respectful workplace and should report to WHO any actual or suspected cases of SEA, sexual harassment and other types of abusive conduct. To ensure that individuals with a substantiated history of SEA, sexual harassment or other types of abusive conduct are not hired by the Organization, WHO will conduct a background verification of final candidates.
• Mobility is a condition of international professional employment with WHO and an underlying premise of the international civil service. Candidates appointed to an international post with WHO are subject to mobility and may be assigned to any activity or duty station of the Organization throughout the world.
• WHO also offers wide range of benefits to staff, including parental leave and attractive flexible work arrangements to help promote a healthy work-life balance and to allow all staff members to express and develop their talents fully.
• The statutory retirement age for staff appointments is 65 years. For external applicants, only those who are expected to complete the term of appointment will normally be considered.
• Please note that WHO’s contracts are conditional on members of the workforce confirming that they are vaccinated as required by WHO before undertaking a WHO assignment, except where a medical condition does not allow such vaccination, as certified by the WHO Staff Health and Wellbeing Services (SHW). The successful candidate will be asked to provide relevant evidence related to this condition. A copy of the updated vaccination card must be shared with WHO medical service in the medical clearance process. Please note that certain countries require proof of specific vaccinations for entry or exit. For example, official proof /certification of yellow fever vaccination is required to enter many countries. Country-specific vaccine recommendations can be found on the WHO international travel and Staff Health and Wellbeing website. For vaccination-related queries please directly contact SHW directly at shws@who.int.
• WHO has a smoke-free environment and does not recruit smokers or users of any form of tobacco.
• For information on WHO’s operations please visit: http://www.who.int.
• *For WHO General Service staff who do not meet the minimum educational qualifications, please see e-Manual III.4.1, para 220.
• In case the website does not display properly, please retry by: (i) checking that you have the latest version of the browser installed (Chrome, Edge or Firefox); (ii) clearing your browser history and opening the site in a new browser (not a new tab within the same browser); or (iii) retry accessing the website using Mozilla Firefox browser or using another device. Click this link for detailed guidance on completing job applications: Instructions for candidates