Social Media Specialist

99650BR

Campus: Tempe

Social Media Specialist

Job Description

Educational Outreach and Student Services seeks a motivated and highly creative social media specialist to join our Career Services team. The Social Media Specialist performs a variety of different duties to ensure ASU Career Services has a comprehensive social media strategy. The Social Media Specialist establishes and maintains clients’ online reputation, researches/identifies trends in social media, and performs behind the scenes work, provides daily monitoring, posting, and updating for the department. This position works directly with team members to develop and expand external outreach via social platforms and works closely with Marketing and Communications leadership in the department, and the division, to align on messaging and branding.

What’s in it for you:
Arizona State University offers a comprehensive benefits package that includes valuable employee benefits to enhance the total compensation of its staff. This package includes: (Click here to explore options )

• Tuition Reduction Program for staff members, their spouses, and dependents, available on day one.
• Low-cost health, dental, vision, and life insurance benefits.
• Retirement program designed to promote long-term savings and provide income upon retirement.
• Paid time for volunteer and professional development.
• 10 Paid Holidays and competitive Vacation and Sick accruals each Pay Period.
• Wellness program for preventative health education and screenings.
• Disability and leave program for income protection.
• Employee assistance for free and confidential behavioral health services.
• ASU Discounts to sports/events along with discounts with ASU partnerships.

Job Family

Marketing & Media Relations

Department Name

Career & Prof Devlpmnt Svcs T

Full-Time/Part-Time

Full-Time

VP Code

EDUC OUTRCH & STDT SVCS

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$55,000 – $57,000 per year; DOE

Essential Duties

Work with the Communications Specialist and Director of Career Services to plan, develop, and implement a social media strategy and messaging to connect with multiple audiences. Duties will include, but are not limited to: 

• Creates and maintains visible professional presence on Facebook, LinkedIn, Twitter, YouTube, ASU Family Hub, and other social media platforms. 
• Creates frequent posts to various social media websites. 
• Ensure timeliness of all information, and coordinate content updates with affiliated unit stakeholders and other units. 
• Monitors Career Services social media sites. 
• Utilizes social media monitoring tools and analyzes data to provide detailed analysis documents that trend social media performance. 
• Monitors the social media landscape and related trends through seminars, research, blogging, etc.
• Provides daily/weekly updates of the status of Career Services social media environment. Develops best practices, recommends rules of engagement and innovative initiatives for the use of various digital/social/mobile media. 
• Researches relevant social media content and keeps up to date with ongoing social media changes and innovations. 
• Assist in the creation of video content, to be used on social media platforms, and other platforms as appropriate. 
• Researches and develops brand specific content for posting including items directly related to ASU Career Services. 
• Other duties as assigned

Minimum Qualifications

Bachelor’s degree in Communications, IT, Finance, Marketing or related field and two years of related experience OR, any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Demonstrated knowledge of social media platforms and practices.
• Experience with photography and/or videography preferred
• Experience in strategic communication planning.
• Demonstrated knowledge of the principles, concepts, and practices of project management.
• Experience in best practices of communication and marketing methods and techniques.
• Evidence of effective communication;
• Experience in oral/written/media presentation.
• Experience in the use of Microsoft Office and Google Docs, Sheets, Slides, Google Drive and Dropbox shared team drives.
• Experience in establishing and maintaining effective relationships with unit leaders, staff, teams, and community members
• Experience working with Adobe Creative Cloud applications, specifically Photoshop and InDesign a plus
• Evidence of having a strong service orientation, a disciplined work ethic and commitment to a high standard of excellence; Nimble, and flexible with the ability to adapt to the needs of the organization with ease and creativity

Working Environment

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse 
• Required to stand for varying lengths of time and walk moderate distances to perform work 
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds 
• Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts
• Ability to clearly communicate to perform essential functions
• Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals

Department Statement

The Social Media Specialist is part of a one Career Services team model that provides a variety of career advisement services to students and alumni through every step of the career & professional development process. Career Services serves ASU students and alumni through engagement opportunities tailored to their unique talents, experiences, academic preparation and professional goals. Our focus is to ensure Career Readiness as defined by the National Association of Colleges & Employers: Career Readiness is the attainment and demonstration of requisite competencies that broadly prepare college graduates for a successful transition into the workplace. We help them succeed at every step of their career development process from learning about majors and career options, to finding an internship or first job out of college. We offer professional career advice and are a valuable resource for job outlook, salary and employment trend information. Our office works through a career development model focused on career interests. This Career Interest Community model allows students to break out of the confines of viewing career opportunities based solely on college majors and opens the door to a larger variety of post-graduation options. This model influences our career & professional development curriculum as well as our engagement with employers.

Career Services provides commensurate programs, services, and resources at all four Phoenix area locations, as well as ASU Online. Staff work collaboratively with Career Services leadership and staff at each location, and as part of the Educational Outreach and Student Services (EOSS) Vice Presidential area. EOSS provides the ASU
student community with support services, involvement opportunities and a rich Sun Devil experience to assist students in achieving their personal and academic goals. Members of the ASU community aspire to live the Sun Devil Way, creating and sustaining a community that exemplifies achievement, engagement and responsibility.

ASU offers a tuition discount for the employee, their spouse and dependents, and a competitive benefits package including paid vacation and holidays, health insurance and more. For more benefits information, please visit http://cfo.asu.edu/hrbenefitsenrollment

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation’s fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources .

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.