Social Media Specialist

Job Purpose and Organizational Context

UNDP is the knowledge frontier organization for sustainable development in the UN Development System and serves as the integrator for collective action to realize the Sustainable Development Goals (SDGs). UNDP’s policy work carried out at HQ, Regional and Country Office levels, forms a contiguous spectrum of deep local knowledge to cutting-edge global perspectives and advocacy. In this context, UNDP invests in the Global Policy Network (GPN), a network of field-based and global technical expertise across a wide range of knowledge domains and in support of the signature solutions and organizational capabilities envisioned in the Strategic Plan.

Within the GPN, the Crisis Bureau guides UNDP’s corporate crisis and fragility related strategies and vision for crisis prevention, response and recovery, as defined in UNDP’s Crisis Offer. The Bureau has the responsibility for support to prevention, crisis response, resilience, recovery and peacebuilding work under the auspices of UNDP’s Strategic Plan 2022-2025. Crisis Bureau (CB) staff provide global strategic advice to UNDP management and technical advice to Regional Hubs and Country Offices; advocate for UNDP corporate messages, represent UNDP at multi-stakeholder fora, and engage in UN inter-agency coordination in specific thematic areas. As part of the Global Policy Network (GPN), the Crisis Bureau works in an integrated manner with UNDP’s Bureau for Policy and Programme Support (BPPS) ensuring that issues are fully integrated into UNDP’s development programmes. 

Duties and Responsibilities

Under the overall supervision of the Crisis Bureau Communications Specialist, the incumbent will be responsible for enhancing the information flow and visibility of UNDP’s work in crisis contexts on digital communications and social media platforms. Specifically, the incumbent will develop engaging and creative visual assets that can help communicate knowledge and results produced within the Crisis Bureau, and across UNDP Country Offices in crisis contexts, to a variety of target audiences, including other development actors, everyday citizens, governments, and donors.

Key tasks/deliverables include:

• Lead Social Media Strategy Design and Delivery
• Develop a social media strategy aligned with the Crisis Bureau communications workplan and UNDP External Engagement Plan that helps increase visibility and understanding of UNDP’s work in crisis among a general audience while also influencing target audiences (donors, other UN agency, development and humanitarian actors, Member States and more).
• Maintain, monitor and engage with selected social media platforms.
• Develop and maintain a Trello calendar of social media content aligned to key moments, themes and issues of priority for the Crisis Bureau.

Lead Content Creation

• Research, edit, write and develop high-impact social media content including copy, graphics, videos and other multimedia formats that effectively informs and engages external audiences and supports campaigns. To be used across all UNDP digital channels (including website, including X, Instagram and LinkedIn) in three languages, including for the UN Assistant Secretary-General and Crisis Bureau Director’s official accounts.
• For key moments and campaigns, develop complete social media kits that can be used across the whole organisation and by partners to increase visibility of UNDP work around these issues.

Measure web and social media performance

• Produce regular analytics report for web and social media, specifically campaigns and monthly and yearly reporting, using different tools. Measure the impact of the social media strategy and adjust activities in order to increase/maximise impact according to evolving trends and technology.
• Perform additional responsibilities as required.
• Create infographics, presentations and other communication materials as needed to amplify UNDP’s work aligning with UN International days, UN Global Conferences.
• Facilitate in general editing and fine-tuning think pieces, press releases, blogs and stories.
• Facilitate in uploading and disseminating statements, press releases.
• Use mail chimp to design internal newsletters and policy messages for dissemination to internal/external UNDP audience, as and when required.

Required Skills and Experience

Min. Education requirements

• An advanced university degree (master’s degree or equivalent) in journalism, communications, digital communications or related field is required, OR
• A first-level university degree (bachelor’s degree) in the above-mentioned areas, in combination with an additional two years of qualifying experience will be given due consideration in lieu of the advanced university degree.

Min. years of relevant work experience 

• A minimum of five (5) years (with master’s degree) of professional experience producing digital communications content and advocacy material via various media (i.e. print, video, animation, websites, social media), OR
• A minimum of seven (7) years (with bachelor’s degree) of professional experience producing digital communications content and advocacy material via various media (i.e. print, video, animation, websites, social media).

Required skills 

• Demonstrated experience of social media friendly video production from conceptualization to publication on digital channels.
• Proficiency and experience in graphic design, video production/editing and/or animation using software, such as Adobe Photoshop, Illustrator, InDesign, After Effects, Final Cut Pro, and the rest of Adobe Creative Suite.
• Demonstrated experience of graphic production and/or animation, from conceptualization to final product.
• Experience providing support and guidance on the production and dissemination of communication products, including reports/publications, newsletters, graphics, social media assets, social media friendly videos.
• Demonstrated ability to translate complex and technical messages into plain language for audience appeal and impact.

Desired skills in addition to the competencies covered in the Competencies section

• Familiarity with the UN system in general and/or with UNDP’s mission in particular is an asset.
• Experience and understanding of international human development, poverty, human rights and other related issues is an asset.

Required Language(s) 

• Fluency in English is required

Source: https://estm.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/requisitions/job/21942