Social Media Specialist

98075BR

Campus: Downtown Phoenix

Social Media Specialist

Job Description

This position performs a variety of duties to ensure Arizona PBS – an affiliate of ASU Media Enterprise – receives comprehensive social media coverage. The Social Media Specialist establishes and maintains the online reputation of Arizona PBS, identifies trends in social media, and performs behind the scenes work, with daily monitoring, posting, and updating. Works closely with Brand Engagement and Marketing leadership to create cohesive and consistent communication based on priorities set by leadership.

Job Family

Marketing & Media Relations

Department Name

Arizona PBS

Full-Time/Part-Time

Full-Time

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

Depends on experience

Close Date

02-February-2024

Essential Duties

Working for Arizona PBS means being part of a team of creative, passionate people who are excited about the work they are doing. Employee’s honor Arizona PBS’ mission: to enrich lives by building community connections through trusted journalism, entertainment, education, and diverse programming. 

We are searching for someone who wants to be a part of the Arizona PBS BEAM TEAM (Brand Engagement and Marketing). This person will be supported, challenged, and creatively inspired by our team.

Can YOU assist in setting up, updating, and building social media posts, and monitor our social media sites?

Can YOU create and maintain visible professional presence on Facebook, LinkedIn, YouTube, Instagram, Threads and other social media platforms for Arizona PBS and specialty pages like AZPBSkids LEARN! 

Can YOU utilize social media monitoring tools and analyzes data to provide detailed analysis documents that trend social media performance?

Can YOU monitor the social media landscape and related trends?

Can YOU create and schedule all weekly posts for various social media websites and provide weekly updates of the social media environment within the BEAM team meetings?

Can YOU develop best practices, recommend rules of engagement and innovative initiatives for the use of various digital/social/mobile media?

Can YOU research relevant social media content and keep up to date with ongoing social media changes and innovations?

Can YOU attend Arizona PBS events – engage our social media audience and cover the event?

Minimum Qualifications

Bachelor’s degree in Communications, IT, Finance, Marketing or related field and two years of related experience OR, any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

Here’s what will make you successful in this role!

• Demonstrated knowledge of social media with high proficiency in Facebook, Instagram, YouTube, Threads and LinkedIn.
• Demonstrated work ethic, professional attitude, and a desire to excel in addition to skills in writing, editing, and communication,
• Demonstrated knowledge of proper grammar and spelling.
• Experience in building and execution of online social media set up.
• Experience in PhotoShop, Word, and Microsoft Outlook and familiarity with scheduling programs.
• Demonstrated knowledge of Sprout Social preferred.
• Experience in demonstrating extreme level of professionalism with internal team members, producers, AZPBS members and the public.
• Evidence in having a high energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities.
• Evidence in being resourceful, well organized, highly dependable, efficient and detail oriented.
• Experience in taking direction and work in a team environment.
• Demonstrated knowledge of CRM systems and project management tools such as SalesForce and Adobe Workfront is a plus.
• Evidence of a positive, self-starter attitude and desire to exceed at every opportunity.
• Experience in adapting to changes quickly and effectively.

Working Environment

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse (75%); required to stand for varying lengths of time and walk moderate distances to perform work (10%).
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (15%).
• Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
• Ability to clearly communicate to perform essential functions.

Department Statement

Arizona PBS specializes in the education of children, in-depth news and public affairs, lifelong learning, and the celebration of arts and culture — utilizing the power of noncommercial television, the Internet, educational outreach services, and community-based initiatives.  The PBS station began broadcasting from the campus of Arizona State University on Jan. 30, 1961.  Now more than 80 percent of Arizonans receive the signal through a network of translators, cable and satellite systems.  With more than 1 million viewers each week, Arizona PBS consistently ranks among the most-viewed public television stations per capita in the country. Arizonans provide more than 60 percent of the station’s annual budget.
Arizona PBS is a member-supported community service of ASU.

ARIZONA PBS IS COMMITTED
to diversity, equity, inclusion, and belonging (DEIB) as core values. Our goal is to build and foster a culture of transparency where unique identities and perspectives are celebrated.

ARIZONA PBS BELIEVES
all voices should be heard and acknowledged. We represent and serve Arizona by listening to our communities so we can create enriching content that educates, inspires and connects.

ARIZONA PBS VALUES
trust. We are mission focused and committed to our audience. We strive to cultivate an environment where individuals feel informed, respected and encouraged to share their stories.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation’s fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources .

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.