Social Media Specialist

• Serving as the project manager for all social media related content needs (i.e. coordinating shoots, coordinating talent to appear in videos, scheduling brainstorming sessions, ensuring projects are on track, etc.).
• Coordinating execution of social media giveaways.
• Utilizing the Brandwatch social management tool to tag and manage content organization.
• Analyzing social media data and supporting the creation of quarterly reports.
• Supporting the planning and execution of university wide campaign-related social media.
• Serves as on-shoot support for content creation opportunities.
• Supports content development, copy writing, content pitching, and other forward facing social media management efforts.
• Other social media related duties as assigned.

• Collaborates with the social media team on other social media related duties as needed, including support with community management, efforts to be responsive via direct messages, social media monitoring, social media listening, and other needs as they arise.

• Bachelor’s degree in Digital Media, Communications, Marketing, or related field.
• 1-2 years of professional social media and/or marketing/communication internship experience.
• Detail-oriented and able to manage multiple elements of a project.
• Strong judgment and ability to use discretion when handling sensitive or confidential information.
• Previous experience in working with/on a non-personal social media account (i.e. brand or organization social media experience).
• Strong understanding of how brand social media differs from personal social media in voice/tone, strategy, management, etc.
• Ability to adapt quickly to the ever-changing digital communication space and willingness to learn and adapt to meet emerging needs.
• Social media content, coordination, or management on behalf of a brand in a professional setting
• Ideally, the candidate would not have only social media content experience but also experience managing a social channel.
• Higher education experience is strongly preferred

• While the hiring committee would love to see content that applicants have developed, it’s also incredibly informative to show social media-specific examples (v.s. just the media that accompanied the social media approach). Screenshots of social media an applicant has executed are desired for filling this role.
• Because social media can be so collaborative, the hiring committee would love to understand what the applicant directly contributed to when reviewing the work in their portfolio (i.e. the applicant may have developed the social media approach and copy, but sourced photos elsewhere). This allows us to understand the depth of an applicant’s body of work.

Additional Information:

• UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits
• The finalist will be subject to a Criminal Background Check.
• Please upload reference information including ​names, position titles and company/institutions, phone numbers, and email addresses of at least ​two​ current/previous supervisors.
  • The Search Committee will not contact references without first verifying permission with the finalist.
• When answering the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers (see the job duties section of previous employment).
• Do not write ‘see resume’ on your application when completing the job duties section.
• Please submit a resume and cover letter with your application.
• These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education, and professional experience