Social Media Strategist

Love where you work! Come join award-winning team of communicators and work closely with our vibrant campus community. Find a perfect work-life balance with one of Fortune 300’s top employers in the country. Help share with the world exactly what makes Pitt Bradford such a uniquely close-knit campus community!

Pitt-Bradford is looking for a creative, enthusiastic communicator, who knows how to successfully connect with audiences on social media and thrives in that fast-paced, ever-changing environment to be the next Social Media Strategist.

Hiring Range: $36,000 – $38,000/year

Duties and Responsibilities:  A successful Social Media Strategist will take ownership of the University’s social media presence and generate engaging content, manage and connect with our audiences, and track engagement on social media.

Each day will be interesting, exciting and enjoyable as you:

• Create engaging content to connect with many audiences, including prospective and current students, alumni, and the local community. 
• Share the stories of our students, faculty and staff.
• Develop social media campaigns to promote programs, events and opportunities. 
• Explore trends and metrics to measure your effectiveness.
• Engage with followers and users to ensure they are heard and valued.
• Work with a dedicated group of award-winning campus communicators who will support you. 

Requirements: The next Social Media Strategist must have a bachelor’s degree; be able to write clearly, concisely and correctly; know how to create interesting content; successfully engage with and manage social media communities, including underrepresented communities; stay calm in stressful situations; and have a sense of humor.

Extra attention will be paid to applicants with strong examples of previous experience in social media management that can be demonstrated in a media sample or portfolio.

Benefits: Excellent benefits package, including education benefit (university-paid tuition) for employee and dependents; retirement plan with up to 8% employer match; group medical insurance, life insurance, optional vision, and dental insurance; and generous vacation, sick and personal time.

Job Summary

Maintains University-wide, school, or programs social media accounts. Compiles monthly analytic reports and identifies opportunities for growth. Creates day-to-day updates and posts for the University’s website, acts as point of contact for all email campaigns, and maintains internal newsletter system.

Essential Functions 

•Plan, produce, schedule and publish high-quality, engaging social media content to connect, increase engagement and generate a positive image with Pitt-Bradford’s audiences

•Develop and implement social media campaigns

•Use the appropriate tools to measure the success of each campaign and make appropriate adjustments based on those results

•Develop a social media content calendar for the university and assist and advise when needed other offices on campus, including arts programming, alumni and advancement.  

•Provide social media communications in collaboration with other office staff members on crisis communication issues

•Keep abreast of the latest social media best practices and technologies and implement them when appropriate 

•Assist with other communications/marketing related tasks as needed

•Work collaborating with other faculty and staff offices to help them maximize their social media effectiveness

Physical Effort 

Majority of duties are sedentary in nature. Position requires extended periods of sitting.  Prolonged usage of computer terminal requiring visual acuity and finger dexterity. Must be able to hear and speak clearly and concisely, both face-to-face and on the phone. Must be able to type and use computers.

The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.

The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets.

 
Assignment Category Full-time regular
Job Classification Staff.Social Media Coordinator
Job Family Communications & Marketing
Job Sub-Family Digital Media
Campus Bradford
Minimum Education Level Required Bachelor’s Degree
Minimum Years of Experience Required 2
Will this position accept substitution in lieu of education or experience?  Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.
Work Schedule Work Schedule to vary with events. Reg hours 8:30am – 5:00pm
Work Arrangement On-Campus: Teams that work on campus, in an office, or in a lab.
Hiring Range $36,000 – $38,000/year
Relocation Offered No
Visa Sponsorship Provided No
Background Check For position finalists, employment with the University will require successful completion of a background check
Child Protection Clearances The following PA Act 153 clearances and background checks are required prior to commencement of employment and as a condition of continued employment: PA State Police Criminal Record Check, FBI Criminal Record Check, PA Child Abuse History Clearance.
Required Documents Resume, Cover Letter
Optional Documents Media Sample