Social media support for women journalists in Somalia

Details

Mission and objectives

The United Nations Development Programme (UNDP) in Somalia has been supporting the government’s efforts in effective implementation of the National Development Plan (NDP), which is aligned with the corporate Sustainable Development Goals (SDGs). In support of development plans outlined in the NDP, UNDP in collaboration with a wide range of stakeholders including government, multilateral agencies, private sector and civil society has been developing and implementing projects in its main thematic areas of Economic Growth and Employment, Democratic Governance, Rule of Law and Security, Human Development and Economics. These projects contribute towards achieving the overall national goal of socioeconomic transformation for poverty reduction, economic revival and societal transfer in a socially just and gender equitable manner.

Context

In 2021 UNDP’s Somali Women Media Project (SWoMP), created the country’s first all-women media team – Bilan Media – and continues to provide them with support to challenge adverse gender norms, open new opportunities for women in professional roles and bring new subjects to public debate. In addition, the project supports other women journalists in the Federal Member States as well as advocating more generally for women journalists’ workplace rights and against online harassment.
In support of these efforts, UNDP seeks to engage a volunteer social media professional to support training efforts and promotion of Bilan’s reporting.

Task description

Under the overall authority of the SWoMP Project Manager, the Online Volunteer will:
– Review of Bilan’s social media channels and suggest improvements and a plan for producing content and building followers
– Provide weekly training for Bilan journalists in Mogadishu and the FMSes (1 hour once a week for the team in Mogadishu and 1 hour once a week for one group of journalists from the FMSes) on how to use and build followers on X, Facebook, Instagram, Youtube and TikTok, including content production using video, graphics and AI (class groups and scheduling can be adjusted as needed)
– Produce promotional clips, graphics and posts for Bilan’s reports
– Add subtitles (which will be provided) to Bilan media video reports and adjust for various social media formats