Solution and Vertical Marketing Manager

Job title:

Solution and Vertical Marketing Manager

Company

8×8

Job description

At 8×8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. – the 8×8 Experience Communications Platform – brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.Learn more on our company website at follow our pages on , , and .Solution and Vertical Marketing ManagerAs a Solution and Vertical Marketing Manager, you will be responsible for the creation and execution of marketing strategies that showcase 8×8’s unique combination of technological leadership and industry expertise. In this role, you will focus on developing compelling narratives that address horizontal use cases and elevating these into versatile messaging frameworks. These narratives will then be tailored and expanded into detailed vertical-specific use cases to resonate deeply with target industries.You will develop and maintain a strong understanding of customer challenges, use case scenarios, buyer ecosystems, purchase motivators, and personas to underpin the development of competitive differentiation for sales, inform product roadmap decisions, and create impactful, relevant content.To evangelize 8×8’s position in the marketplace, you will leverage various outlets, including blogging, social media, the website, press, industry events, presentations, data sheets, white papers, videos, primary and secondary research, and customer case studies. You will work collaboratively with senior product management leadership and functional departments, including Demand Generation, Product Management, Product Marketing, and Sales, to proactively support the field and partner channels with effective positioning, marketing assets, product education, and competitive differentiation.ResponsibilitiesIdentify, develop and maintain industry specific knowledge such as customer challenges, use case scenarios, buyer ecosystem, purchase motivators, and personas that underpin development of competitive differentiation points for sales, to inform product decisions and create preference with buyers.Develop industry relevant product value propositions, positioning and messaging that define the brand, differentiate 8×8 vs competitors and demonstrate relevance to the target buyers.Translate product specific features into industry relevant benefits that buyers and users can understand, care about, and are willing to pay for.Create and deploy industry specific marketing materials and collateral specifically designed for each stage of the buyer’s journey and key personas. Translate technical capabilities into relevant benefits to create content in the form of ebooks, blogs, articles, videos, solution overviews, magazines, podcasts and digital marketing assets designed to build awareness,Ensure sales, partners and internal teams are enabled to successfully evangelize the 8×8 story for the targeted verticals with accurate and up-to-date sales tools and content relevant to each stage of the buyer’s journey.Collaborate with Sales teams to provide Solution and Vertical Marketing support where needed including product roadmap reviews, case studies, ROI proof points and web content to support pipeline volume and velocity.Work closely with product management and product marketing to help shape the product roadmap based on feedback and experience from interactions with customers, prospects, partners, analysts, and industry experts.Drive primary research, segmentation analysis and 1:1 customer interviews that underpin thought leadership and industry specific content development.Evangelize vertical solutions and industry best practices to support closing deals through presentations and demonstrations to the field and customers (trade shows, road shows, customer briefings, webinars).Establish a leading online experience for the targeted industries.Requirements8+ years of Product, Vertical or Solution Marketing experience, ideally with a SaaS solution provider.Excellent knowledge Vertical Marketing, Product Marketing and/or Product Management practices, ideally with a focus on Financial ServicesExcellent analytical, presentation and oral communication skillsAbility to thrive in a collaborative, creative team atmosphereExcellent people and management skills to interact with staff, colleagues and cross-functional teams, and third partiesVertical Marketing Experience: Direct experience with SaaS, Unified Communications-as-a-Service (UCaaS), Contact Center-as-a-Service (CCaaS), Communications Platform-as-a-Service (CPaaS) or creating solutions with larger software solution partners a strong plus.BS or BA degree. MBA preferred.For a closer look into what life at 8×8 UK Ltd. is about check out our page.8×8 believes diversity makes our company stronger which is why we are a proud equal opportunities employer and encourage all of our staff to bring their authentic selves to work. We believe in fairness which is why we have been a member of the Living Wage Foundation for many years and we believe in security so reserve the right to undertake background checks on anyone that we extend an employment offer to.Our Job Applicant Privacy Notice can be found .

Expected salary

Location

London

Job date

Fri, 13 Dec 2024 03:04:23 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (tendersglobal.net) you saw this job posting.