JOB DESCRIPTION

How You’ll Contribute

The Advancement team identifies, cultivates, solicits, and stewards individuals, as well as foundation, government, and corporate partners who invest in the Society to drive impact through science, technology, education, exploration, and storytelling. The team collaborates across the Society to build transformative and impact-driven strategic partnerships. The team also produces global events that deepen connections and leverage the Society’s power to convene, and directs robust annual, major, and planned giving programs empowering the Society with a broad base of public support.

The Annual Giving and Membership (AGM) team manages a high impact fundraising and stewardship program through integrated and data-driven marketing and communications campaigns across multiple channels. Reporting to the Director, Digital Fundraising, the Specialist, Digital Fundraising will be a highly organized contributor and collaborator who is creative in their approach to solving problems, confident with internal and external stakeholders, and resolute in uncovering insights that drive staff, campaign, and program success.

Your Impact

Responsibilities Include

Support a Robust and Innovative Digital Fundraising Program (30%)

• Assist with the online fundraising and digital communications strategies, and research new and evolving digital tools and tactics.
• Work with the Director, Digital Fundraising and Senior Manager, Digital Fundraising to propose ideas for fundraising campaigns, including testing, optimization, and reactivation tactics.
• Innovate and implement personalization and targeting, while ensuring the highest standard of quality.
• Collaborate with AGM program leads to maintain and implement the annual digital calendar and strategies to establish a regular cadence of member communication, e-appeals, and a robust plan for digital acquisition using display advertising, email, SMS, third-party promotions, paid search, e-appends, and other types of digital acquisition.
• Collaborate with the NGS Communications and marketing team to ensure fundraising appeals are aligned with Society priorities and brand requirements.

Campaign and Project Management (50%)

• Schedule and run digital campaigns designed to mobilize and acquire new members to give, with an emphasis on membership-driven online fundraising programs.
• Produce clean, professional user experiences on tight timelines, with coordination across our program and marketing teams.
• Ensure projects are routed for proper approval and all sign offs are recorded on a timely basis.
• Proactively and effectively communicate with all internal teams to ensure on time delivery of high quality work product.

Scheduling, Reporting and Review (15%)

• Prepare periodic reporting, as assigned, on campaigns, projects, and workload progress.
• Formally and informally review processes, provide critiques of quality and effectiveness, recommend new practices for greater success and efficiency.
• Make assigned edits, review final files, and coordinate with vendor representatives.

Perform other duties as assigned. (5%)

What You’ll Bring

Educational Background

Bachelor’s degree preferred.

Minimum Years and Type of Experience

3+ years digital marketing/fundraising experience with demonstrated expertise in project management of digital campaigns, experience in Engaging Networks, or similar eCRMs, or email platforms like Mail Chimp, Constant Contact or Salesforce Marketing Cloud.

Necessary Knowledge and Skills

• Excellent organizational skills, attention to detail, and follow-through as demonstrated through effective campaign and project management experience.
• Proven digital communications and fundraising skills, including experience with email, SMS, and multichannel campaigns.
• Strong knowledge of HTML/CSS.
• Must be detail-oriented, highly organized, and capable of managing multiple projects simultaneously.
• Ability to work independently and collaboratively in a goal- and deadline-oriented team environment.
• Must be service- and solutions-oriented with strong interpersonal skills.
• Familiarity with digital reporting for email, web, and ad campaigns. Fluent in Microsoft Excel and/or Google Sheets and comfortable manipulating data for reporting purposes.
• Solutions-oriented, always looking for ways to improve efficiency and solve problems.
• Ability to exercise good judgment and work with minimum of instruction and supervision when necessary.
• Ability to maintain high standards of confidentiality and professional integrity.
• Ability to know when and where to flag issues for more senior staff review and approval, and when to handle yourself.
• Competency in word processing, spreadsheet, and presentation software (MS Office or Google Workspace) required.

 

Desired Qualifications

• Familiarity with Raiser’s Edge, Engaging Networks, or similar CRMs.
• Familiarity with Photoshop, and ability to edit and iterate on creative.
• Ability to work as a team player and willingness to learn new skills to help advance NGS’ fundraising efforts.
• Strong writing and editing skills.
• Ability to relate to people of diverse backgrounds, training, and experience.
• Possess a growth mindset and high emotional intelligence.

Supervision

No direct reports

Salary Information

The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.

The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.

The salary range for this position is $68,400.00 – $72,000.00.

In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31 (May not apply to all roles that are required to work during high volume seasons or essential workers. Please check with the hiring manager for confirmation.); paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.

Job Designation

Hybrid – At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if preferred.

Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.