Job description
Cancer Council NSW is Australia’s leading cancer organisation and our vision is to change the path of cancer and make sure no one walks alone. We are dedicated to meaningful careers where you will not only change the lives and futures of people affected by cancer, but you will work in a multi-award awarding winning culturally connected environment.
About us
Cancer Council NSW (CCNSW) is a community funded and focused not-for-profit. We are the largest cancer charity in NSW and our point of difference is that we work across every area of every cancer, from research right through to support.
At CCNSW we understand that nothing feels better than doing work you really care about. As Australia’s leading organisation supporting all people impacted by all cancers, we understand how good it feels to make a difference. We know that almost 1 in 2 Australians are affected by cancer during their lifetime, by joining the passionate team at CCNSW you’ll know that each day the work you’re doing will positively impact people in your life and Australia.
Together, we will work towards our goal of a cancer free future, while at the same time encouraging you to get the most out of your life with a supportive environment anchored in flexibility, physical and mental wellbeing to bring out the best of what makes you uniquely you. CCNSW we’re here for meaningful careers that feel good.
About the team
The Marketing & Fundraising Division is undertaking an ambitious 5-year growth plan. At the heart of the plan, is a project to develop a supporter-centric strategy that better understands our supporters, improves the experiences they receive and increases their lifetime value.
About the role:
Driving the execution of our Supporter First Strategy, this role sits in the new Supporter Experience Team which is responsible for leading a supporter-centric and holistic approach to the supporter lifecycle and experience of CCNSW. Playing a vital role in the implementation of multi-channel automated journeys from our Marketing Automation and Funraisin platforms, this role is instrumental in delivering a high-quality supporter experience, improved supporter engagement and life-time value.
Key responsibilities of the role:
The Supporter Experience Co-ordinator role will build, execute and optimise CCNSW multi-channel marketing programs across the supporter life-cycle to continuously improve supporter experience and engagement to increase supporter life-time value. This innovative new role seeks to transform marketing and communication journeys to deliver the best experience possible for all CCNSW supporters.
- Regularly scan the industry to understand fundraising best practice and apply these insights across supporter journeys.
- Work with Supporter Experience Specialist to plan, multi-channel marketing journeys across the supporter lifecycle Campaign Execution
- Design, build, test and execute supporter journeys (across all channels) and product journeys (EDM and SMS only) with a view to delivering increased performance and consistency
- Conduct quality assurance tests for supporter journeys prior to launch
- Analyse journey reports to identify optimisation opportunities, including optimisations to email/SMS delivery, click rates, unsubscribes, fill forms, registrations and donations
- Support the team to deliver supporter first projects to better understand the needs of supporters to increase their lifetime value
- Create journey materials that are in line with the visual and verbal brand of the organization.
- Work with agencies to execute journeys that deliver project/product objectives to time and budget.
- Manage and respond to all Direct Messages received through Facebook, ensuring prompt and effective communication with supporters. Collaborate closely with the Supporter Care team, led by Matt, to maintain a high standard of engagement and resolve inquiries
- Journey tracking against agreed KPI’s and make recommendations on how to reach and exceed targets
- Contribute to post campaign analysis to inform strategic planning for the supporter and product strategies
- Undertake administrative tasks required for the team
About you
Essential:
- Relevant tertiary qualification or 2+years experience in marketing, communications, or fundraising.
- Demonstrated experience mapping and managing supporter journeys using marketing platforms like Campaign Monitor, Rungopher, Marketo etc. High attention to detail with a passion for optimisation and continuous improvement.
- Ability to work collaboratively across multiple program areas to build strong relationships and achieve results.
- Self-directed learner, able to quickly master new technologies and ways of working.
Desirable:
- Proficiency in MS Office (Word, Excel, PowerPoint and Outlook)
- Copywriting and design software experience
- Basic Data interrogation/SQL skills
About the benefits
- Generous salary packaging options that can increase your take home pay by paying certain expenses using pre-tax dollars up to $15,900 a year.
- Recognised for Voice Project’s 2021 and 2023 “Best Workplace” Award.
- Access to flexible work arrangements including a balanced approach to WFH and office.
- Additional performance-based leave available.
- Work for purpose and know that your work fosters an engaged, diverse and culturally aware organisation.
- Discounts available for everyday expenses such as private health, retail and fitness
CCNSW is an inclusive place to volunteer and work. We embrace diversity, celebrate our differences, and inspire each person to be their authentic self at work. As we strive to represent the communities we serve, we welcome and actively encourage applications from Aboriginal and Torres Strait Islander people and other diverse groups.
If you require any adjustments to submit your application, please get in touch with us at [email protected], using the subject line: Supporter Experience Coordinator enquiry via EthicalJobs.
Apply online by visiting our website directly, via the Apply Now link, then click on the role title and submit your cover letter and resume.
Please note, the health and safety of our people is a priority for us, our employees and volunteers are strongly recommended to be up to date with their COVID vaccination.