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The Public Engagement Specialist works under the direct supervision of the Public Diplomacy Officer for Established Opinion Leaders (PDO/EOL) or Public Affairs Officer (PAO) designee and supervises the Public Engagement Assistant. Is the leading LE Staff strategist/advisor responsible for designing and coordinating the Mission’s Public Diplomacy (PD) engagement with the EOL audience sector, to include senior cultural, academic, and community leaders who can influence U.K. priority audiences to advance U.S. policy objectives. Collaborates with PD colleagues to integrate EOL engagement with outreach to the Emerging Voices (EV) audience sector, to include youth, minorities, and others who are able to influence U.K. attitudes toward the United States using new, often digital, communication networks rather than prominent protocol positions or established institutions. Working with the Strategic Engagement Coordinator, tracks trends in priority audiences through direct engagement, research, polling and statistical analysis and analytics; designs and recommends PD strategies to connect with priority audience sectors to promote understanding of U.S. policy.
Qualifications and Evaluations
Requirements:
EXPERIENCE: At least four years of progressively responsible experience in a multicultural, multinational, academic or governmental work environment, with communications, project management, or education/cultural duties as a significant part of the job.
Please address this factor in your ERA application under Major Duties and Responsibilities.
JOB KNOWLEDGE: Detailed knowledge of U.S. foreign policy objectives and American interests in the United Kingdom as they relate to EOL and EV institutions and experts; understanding of U.S. historical, political, economic, social, and cultural forces that shape U.S. foreign policy; comprehensive knowledge of the policy focus and positions of EV audiences and EOL institutions and experts; and understanding of factors and influence of institutions in shaping U.K. perceptions of the United States are all required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods. Knowledge of marketing techniques, market analysis and analytics, and customer service standards in the United States and United Kingdom; knowledge of trends in EOL and EV audience engagement; understanding of communications in the region and the international information environment as it affects the United Kingdom; detailed knowledge of PD engagement tools, with related policies and procedures for each; and knowledge of multiple PD resource streams and regulations are all required.
Please address this factor in your ERA application under Major Duties and Responsibilities.
Education Requirements:
EDUCATION: A university degree in Communications, Journalism, International Affairs, American or Intercultural Studies, Marketing, or local equivalent is required.
Please address this factor in your ERA application under Education.
Evaluations:
LANGUAGE: Fluent Speaking/Reading/Writing English is required.
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