UNICEF: Digital Communication Officer – Social Media Content Creator – Bangkok

Organization Mission

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfilling their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.
In the East Asia and Pacific Region, UNICEF works to uphold the rights of all children. This means the rights of every child, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them

Recognizing children, adolescents and youth have a right to participate in decisions that affect their lives, a right to a healthy and safe environment, and a right to protection from harm, UNICEF is calling for governments and businesses to address the climate crisis through reduction in greenhouse emissions, increased investment in children’s awareness and climate literacy, and by engaging young people in environmental and climate related policy making.

Context

UNICEF works across 36 countries and territories in Asia and the Pacific, through 22 UNICEF country offices and dozens of field offices. We work with all governments and partners to build and nurture social, justice and health systems that recognize children and uphold their rights.

We coordinate with governments, public and private partners, bi-and multilateral organisations, UN agencies, national committees, civil society organisations, and multinational organisations to conduct research on the state of children and their environments; as well as to gather evidence on which policies and programmes are effective, efficient and sustainable.

This assignment is part of UNICEF Asia Pacific’s Communication and Advocacy team, which shapes subregional narratives, safeguards UNICEF’s brand and reputation and utilizes advocacy and public communication to win support for the cause of children. In addition to shaping the voice of the regional office, the team provides technical assistance, capacity building and coordination to strengthen advocacy, partnerships and brand affinity across the region.

Reporting to the Digital Communication Manager, the incumbent will be responsible for showcasing the needs and voices of children in the region, alongside the organization’s work in Asia and the Pacific through social media and the corporate website. The incumbent will implement an integrated digital communication strategy, managing UNICEF APRO’s digital platforms (Facebook, X and YouTube).

The incumbent will be a digital native, have excellent writing skills in English, the ability to think creatively and create content for social media channels. Social media content creation work will cover all stages to ideation, copy writing, video production, graphic design, management of campaigns, including paid marketing, and ongoing analysis of content performance using native and third-party tools.

Key Responsibilities

Within the delegated authority, under the supervision of the Regional Digital Strategy Manager, and under the overall guidance of the Regional Chief of Advocacy & Communication, the UN Volunteer will undertake the following tasks :

Daily management of APRO social media channels: Facebook, X and YouTube
• Develop weekly social media plans on the basis of an overall editorial calendar and in line with UNICEF APRO’s advocacy priorities.
• Draft, schedule and monitor performance of content, adhering to best practices in frequency and timing of posts on each platform.
• Conduct ongoing community management across channels, reviewing comments, responding to questions and messages and flagging any potential risks to UNICEF’s reputation.
• Conduct ongoing social media listening to monitor and engage with content from partners, track conversations, moderate risks to UNICEF’s brand and identify opportunities to enhance UNICEF’s positioning.

Content production for web and social media (50%)
• Support the development of a regional content strategy on UNICEF APRO’s official channels, based on best practices, digital trends, audience insights and performance analytics.
• In collaboration with advocacy and media specialists, conceptualize and create engaging social media content targeted at corporate and public partners, decision makers, media and young people. This includes the production of video, visuals, social media captions, infographics, and other assets contributing to the success of digital activations.
• Run capacity building sessions with staff on creating content for UNICEF on regional advocacy priorities.
• Keep up to date with developments (trending topics, new features, etc.) in digital content consumption across the spectrum and make recommendations for UNICEF APRO’s content and engagement strategies.
• Support the donor visibility work and work with Partnerships and Fundraising teams to develop engaging content showcasing the impact of partners’ work with UNICEF.
• Support identification and development of relationships with select digital influencers to expand UNICEF’s reach and positioning in the region.
• Support the maintenance of UNICEF APRO’s digital assets library.
• Assist the communication section with additional tasks as required.

Required Skills and Experience

• Proven track record of creating compelling digital content for a variety of audiences.
• Experience in all aspects of digital content production, including video, graphic design, copy writing, marketing and monitoring.
• Excellent writing and editing skills in English.
• Familiarity with latest trends and new developments in digital communications and digital content consumption.
• High level of comfort using digital analytics tools including native social media platform analytics and third-party tools such as Hootsuite and TalkWalker.
• Knowledge of global affairs and human rights issues, specifically relating to children and women.
• Demonstrated ability to work in a multicultural environment and establish harmonious and effective working relationships.
• Good planning, organizational, and analytical skills.
• Experience using content management systems such as Drupal and WordPress is an asset.

Core Competencies

• Professionalism: demonstrated understanding of operations relevant to UNICEF Asia and Pacific Regional Office’s technical capabilities or knowledge relevant or transferrable to UNICEF Asia and Pacific Regional Office’s procedures and rules; discretion, political sensitivity, diplomacy and tact to deal with clients; ability to apply good judgement; ability to liaise and coordinate with a range of different actors, especially in senior positions; where appropriate, high degree of autonomy, personal initiative and ability to take ownership; resourcefulness and willingness to accept wide responsibilities and ability to work independently under established procedures; ability to manage information objectively, accurately and confidentially; responsive and client-oriented;
• Integrity: demonstrate the values and ethical standards of the UN and UNICEF Asia and Pacific Regional Office in daily activities and behaviours while acting without consideration of personal gains; resist undue political pressure in decision-making; stand by decisions that are in the organization’s interest even if they are unpopular; take prompt action in cases of unprofessional or unethical behaviour; does not abuse power or authority;
• Teamwork and respect for diversity: ability to operate effectively across organizational boundaries; excellent interpersonal skills; ability to establish and maintain effective partnerships and harmonious working relations in a multi-cultural, multi-ethnic, mixed-gender environment with sensitivity and respect for diversity; sensitivity and adaptability to culture, gender, religion, nationality and age; commitment to implementing the goal of gender equality by ensuring the equal participation and full involvement of women and men in all aspects of UN operations; ability to achieve common goals and provide guidance or training to colleagues;
• Planning and organizing: effective organizational and problem-solving skills and ability to manage a large volume of work in an efficient and timely manner; ability to establish priorities and to plan, coordinate and monitor (own) work; ability to work under pressure, with conflicting deadlines, and to handle multiple concurrent projects/activities;
• Communication: proven interpersonal skills; good spoken and written communication skills, including ability to prepare clear and concise reports; ability to conduct presentations, articulate options and positions concisely; ability to make and defend recommendations; ability to communicate and empathize with staff (including national staff), military personnel, volunteers, counterparts and local interlocutors coming from very diverse backgrounds; capacity to transfer information and knowledge to a wide range of different target groups;
• Flexibility: adaptability and ability to live and work in potentially hazardous and remote conditions, involving physical hardship and little comfort; to operate independently in austere environments for protracted periods; willingness to travel within the area of operations and to transfer to other duty stations within the area of operations as necessary;
• Genuine commitment towards the principles of voluntary engagement, which includes solidarity, compassion, reciprocity and self-reliance; and commitment towards UNICEF Asia and Pacific Regional Office’s mission and vision, as well as to the UN Core Values.

Living Conditions

Thailand is located in Southeast Asia region. The climate is tropical, with the monsoon season running from May/June through October/November. Thailand is one of the hubs for international flights in the region, with connections to its neighboring countries and other regions. Bangkok is the capital of Thailand, and it is also the most populated city in the country. It is in the Chao Phraya River delta in the central part of the country. Bangkok is a major political, technology and economic center in Asia and is home to many regional offices for UN agencies and NGOs. A vibrant cultural center, Bangkok offers numerous opportunities for indoor and outdoor activities. Over the past decades, Bangkok has grown rapidly with little urban planning or regulation. This has led to traffic congestion and air pollution, and there is frequent flooding of streets during the rainy season in the city’s low-lying areas. According to assessment of duty station by International Civil Service Commission, Bangkok is classified under A duty station which means the least difficult working and living conditions. The classification of the duty station is based on an assessment of the overall quality of life, considering local conditions of safety and security, health care, housing, climate, isolation, and level of amenities/conveniences of life. There are well-established public transportation systems in Bangkok, including BTS sky train, metro MRT, canal ferry as well as bus and taxis that UN staff use regularly.