UNV – Digital Revenue Strategy Implementation

Details

Mission and objectives

UNICEF, also known as the United Nations Children’s Fund, is a United Nations agency responsible for providing humanitarian and developmental aid to children worldwide. The agency is among the most widespread and recognizable social welfare organizations in the world, with a presence in 192 countries and territories. UNICEF’s activities include providing immunizations and disease prevention, administering treatment for children and mothers with HIV, enhancing childhood and maternal nutrition, improving sanitation, promoting education, and providing emergency relief in response to disasters.

Context

UNICEF is looking for a UNV to support UNICEF’s project to grow on a digital transformation journey to increase revenues and make an impact on children’s lives around the world. You will be supporting the Public Private Partnerships Team, based in Nairobi: a highly committed and performance-driven team responsible for overseeing the startup of an Individual Giving (IG) fundraising program that aims to roll out individual giving in at least 4 countries of the region in two years.
UNICEF is one of the most admired organizations globally, impacting the lives of children in almost every country of the world. Your work with UNICEF will enable this life-saving and critical work in the most direct way: by raising money that lets us help the most difficult to reach.
UNICEF is at an exciting time as it expands its digital footprint, and we need great professionals to support this challenge. UNICEF also seeks to broaden the experience from regional contexts of its staff. This role is an opportunity to take UNICEF’s fundraising to the next level. Come and help save and nurture children’s lives.
Recently UNICEF ran a discovery process to define a new Digital Revenue Strategy to accelerate digital growth. Our vision: becoming the largest and most successful non-profit digital fundraising program in the world. Within this context UNICEF ESARO is looking to build Individual Giving through digital channels to long term achieve a balanced financing of UNICEF core activities. This approach requires good knowledge of the regional context where UNICEF operates.
This role will be crucial for achieving this ambitious goal and is also part of a long-term objective of growing future talent. This this role will work withing the resource mobilization team to implement and monitor the delivery of a wide range of projects intended to build our digital revenue.

Task description

Implement the digital fundraising activities and enablers for digital fundraising within the regions Resource Mobilization team’s projects relating to the revenue strategy.
Maintain control of timings and workflow across the projects, ensuring good quality of information to sponsors.
Provide project updates on a consistent basis to review strategy, adjustments, and progress.
Develop and maintain good relationships with key stakeholders across UNICEF.
Boost fundraising revenues and ROI: from planning, implementation to on-going optimization and post campaign review.
Support optimization of donation platforms through coordination on payment solutions and other optimization needed for a good donor experience.
Champion a strategic evolution of paid social advertising investments based on maximization of results (output vs input) through test & learn, constant optimization, machine learning automation and full leverage of 1st party data integration.
Support the Regional Fundraising team so that UNICEF can mobilize digital quickly through paid social advertising when emergencies strike. Support the improvement of processes so that quick responses become a key capability.
Work closely with other fundraising digital specialists and with Data Analysts to build a solid framework for measurement and review of all campaigns and represent paid digital advertising campaigns in the necessary level of detail for complete measurement and optimization in global market reports and analysis.
Work with other PFP teams during planning and execution, to ensure relevant paid advertising expertise is utilized.
Plan and execute centrally paid advertising campaigns, always to maximize income growth and ROI as defined by organizational needs.
Provide technical expertise in any interaction with platforms (Facebook, Instagram, LinkedIn, Snap, TikTok, DV 360, etc.) and service providers.