VAC-11296 Communication Officer (Social Media)

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Under
the supervision of UNICEF Communication Officer and EOC Communication Officer, the
extender will perform the following duties.

• Social media strategy and implementation

Duties
& Tasks

• Contribute
  to the development and implementation of the social media aspects of the communication
  strategy, and ensure it is in sync with the national and regional
  communication plans.
• Regularly
  update polio social media platforms and optimize online engagement discussion
  with audiences, key influencers, media, and other key stakeholders.
• Drive
  social media activity to maximize reach.
• Implement
  social listening mechanisms and other social media metrics to monitor and encourage
  growth across all platforms.
• Keep track
  of misinformation and rumors about polio on digital platforms, and alert
  the UNICEF and EOC Communication Officers.
• Draft
  copy and design visuals for the social media platforms.
• Collect
  content for social media channels from campaigns and other polio
  activities, and provide translation support for social media copy (as
  needed).
• Prepare
  detailed monthly social media reports.
• Ensure
  regular communication and coordination with relevant communication focal
  points in UNICEF and the national and regional EOCs, and through the
  Communication Working Group.

• Content
  Development

Duties & Tasks

• Develop
  a social media plan for every campaign and manage daily social media content
  and engagement.
• The content
  should be innovative and designed to create awareness and address online issues
  including rumors/misinformation.

·Produce real-time
live coverage of the campaigns with photos, and videos from the field to promote
better understanding of polio and support children’s right to health and a clean
environment.

·Engage online
audiences with polio campaigns through posts and key messages across all platforms.

• Identify
  and provide a list of prominent online influencers, groups, and agenda
  setters for health discourse on social media in Afghanistan (in Dari and
  Pashto), particularly where immunization and polio are discussed.

Monitoring and tracking
misinformation/rumors

Duties & Tasks

·Under the
supervision of the UNICEF Communication Officer, generate social media data on
a monthly basis. Ensure the data are analyzed and the information is included
in reports to be shared with the UNICEF polio communications team.

·Use social
listening mechanisms/software monitor all social media platforms. Identify social
sentiments in the communities and popular trending issues on polio, while tracking
and countering rumors/misinformation and negative content.

• Take
  the lead in developing and implementing polio free Afghanistan social
  media outputs to counter rumours and misinformation.

 Visuals, photography/videography & translation

Duties & Tasks

Design visuals, infographics, gifs, animations and other images for social media posts.
Translate website materials from English to Pashto and Dari

N/A

N/A

N/A

1. Education

University degree in Communication,
Journalism, Social Sciences, Humanities or another relevant discipline.

2. Work
   Experience

Two
years of relevant professional work experience. Training and experience in social
media and general communication is essential. Experience working in the UN or another
international development organization is preferred. Experience working in polio
programmes and/or large-scale health campaigns is preferred.

3. Skills

·Ability to take good photographs, and possess demonstrable video and
editing skills is required.

·Ability to make visuals, gifs, animations and infographics using Adobe Creative
Cloud (Photoshop, Illustrator, InDesign, Premier, After Effects and Lightroom)
is required.

4. Language
   Proficiency

Fluency (written and spoken) in English, Pashto and Dari is required.

       5.  Values and competencies

·Care

·Respect

·Integrity

·Trust

·Accountability