VAC-11548 Social and Behaviour Change (SBC) Consultant

Purpose:

• The purpose of this assignment is to seek a professional design services consultant to lead the application of human centred design principles to develop culturally sensitive & engaging SBC materials targeting women & children in Rohingya refugee camps & host community in Cox’s Bazar. The focus will be on creating content that addresses the needs & preferences of the target audience through collaborative process.

Background:

• Six years into the influx, repatriation of 926,4861 Rohingya refugees back to Myanmar in near & medium term continues to be improbable & humanitarian assistance is still required across 33 refugee camps in Ukhiya & Teknaf Upazilas under Cox’s Bazar district, Bangladesh. Social & Behaviour Change (SBC) has played a crucial role in the humanitarian response, promoting uptake of essential family care practices, supporting vaccination programs & influencing shifts in addressing harmful social norms. The situation is improving in social & behaviour changes, however, to sustain the gains & promote more improvement in essential household behaviours & practices, more efforts are needed, including application of innovative ways to motivate communities to adopt & maintain essential family care, vaccinations & key behaviour practices on health, nutrition, child protection, education, WASH & social protection.

• Based on key behavioral priorities & results outlined by our clients program sections, our clients Bangladesh Country Office (BCO), in its current (2022 – 2026) country program identified specific key behaviours for the wellbeing of children, women & communities. These behaviours are listed below.

• In 2024 & beyond, their Social & Behaviour Change (SBC) program, will continue to focus on sustaining essential family care behaviour & practices, addressing harmful social norms, providing support during public health emergencies to mitigate disease outbreaks, as well as utilization & uptake of services in ensuring the wellbeing of the children, women & communities.

• In fulfilling the SBC mandate in humanitarian & host community response, SBC, through a third party consultancy service (CTG), needs to hire a consultant who will lead the application of human centred design principles to develop culturally sensitive & engaging SBC materials targeting women & children in Rohingya refugee context & Bangladeshi community in Cox’s Bazar. Human Centred Design (HCD) is a strong collaboration method to engage the community that helps to understand reality, mobilizes the community & makes them feel connected. It requires working with the users directly & helps ensure that challenges are addressed & solutions are developed in a user / human centred way.

Summary of key functions / accountabilities:

• The objective is to seek professional creative design service from a national consultant to lead the application of human centred design principles to develop culturally sensitive & engaging educational materials targeting children, women & community members in Rohingya refugee camps & host community.

• The consultant, following the human centred design, will facilitate creating contents that will help our clients Cox’s Bazar field office to conduct community engagement activities more meaningfully, efficiently & effectively & add value to its work. It is expected that the human centred design will facilitate inclusive approach that will make SBC interventions more effective by ensuring local context, cultural norms & better understanding of target group needs.

Scope of work:

• Conduct mapping on existing SBC materials aligned with the key behaviour practices on health, nutrition, child protection, education, WASH & social protection, identifying key actions & cultural nuances & identify gaps which needs further consultation with children, adolescents, women & men in Rohingya refugee camps & host community.

• Utilize human centred design methodologies to ideate, prototype & iterate educational materials including that resonate with children, women & community members in Rohingya refugee context & host community.

• Collaborate with SBC implementing partners & community leaders to gather insights & feedback throughout the design process.

• Ensure the education materials promote disability inclusivity, diversity & gender sensitivity, considering the unique learning styles & preferences of children & women.

• Develop prototypes & gather user feedback through testing sessions, adjusting the materials accordingly for optimal effectiveness.

• Provide documentation of the human centred design process, methodologies used & rationale behind design decisions.

• Deliver finalized educational materials in various formats, ensuring they are easily accessible & user friendly for the intended audience.

Key SBC behaviour matrix:

Health:

• Children starts vaccination at 6 weeks of age & completed all doses within 16 months by following the EPI schedule.

• Women attended 1st ANC visit on 6th week, completed at least 4 ANC visits during pregnancy.

• Pregnant women seek facility delivery or delivery by skilled birth attendants.

• Parents & care giver of new born know & practice all essential new born care.

• Mothers who deliver at home seek post natal care for mother & new born within 72 hours.

Nutrition:

• Mothers breastfeed their new born babies within the first hour of life.

• Babies 0 – 6 months are exclusively breastfed.

• Children 6 – 23 months receive complementary food that meets minimum dietary diversity at recommended minimum meal frequency.

• Pregnant & lactating women eat enough quantity of food & maintain a balanced diet.

WASH:

• Handwashing with soap at critical times.

• Safe storage & use of household water management.

• Parents / caregivers practice safe hygiene & sanitation.

Child protection:

• Parents do not marry their girls before age.

• Parents & care givers practice positive discipline & parenting.

• Parents do not deploy their child in hazardous employment / labour.

• Parents recognize risk for drowning & take precautionary measures to protect children from the danger of drowning.

Education:

• Parents keeping children in schools.

• Parents provide positive supports to their children’s learning.

• Parents & teachers support boys & girl’s education & learning equally.

Deliverables are aligned with the reporting & payment plan below.

The consultants will report to the SBC Team Lead, based in Cox’s Bazar & submit the deliverables outlined under reporting requirement.

• Proven experience in human centred design methodologies, particularly in the development of educational materials with a background in education, design, or a related field, with a focus on women’s & children’s issues.

• Strong interpersonal & communication skills for effective collaboration with diverse stakeholders.

• Demonstrated ability to integrate cultural considerations into design processes.

• Previous experience working in Rohingya refugee camps & host communities.

• For creative design should have at least 5 years of theoretical & practical experience in graphic design, including use of design software such as Adobe Design Premium, In Design, CorelDraw, web design tools such as Dreamweaver & Flash with UN agencies.

• Sound knowledge of social protection, CRC, PSEA, child safeguarding, gender sensitivity, etc.

• Working experience in development or humanitarian environment is desirable & working experience in a UN organization is an asset.

• Fluency in Bangla & excellent communication in English are required.

This role has no team management responsibility.

• For payment by CTG on due time, the Supervisor will forward the confirmation of receiving expected deliverables for the respective period.

• If the consultants required to travel outside their duty station, prior approval will be required, then travel costs will be reimbursed at actuals & DSA will be provided at BDT. 2500 per day.

• The consultant will be responsible to pay all taxes as per government rules & regulations.

• The consultant will maintain strict confidentiality regarding any sensitive information obtained during the community consultative process

• Qualified female candidates are encouraged to apply for this role.