Vice President, Membership & Direct Response Fundraising

Title: Vice
President, Membership & Direct Response Fundraising
Department: Development
Status: Exempt
Reports: To: Senior Vice President of
Development
Positions Reporting to This
Position: Director of Monthly Giving and Online
Engagement, Associate Manager of Digital Marketing
Location: Flexible (the employee may
decide whether to work remotely and/or from an LCV office)
Travel Requirements: Up to 10%
Union Position: No
Job Classification Level: M-IV
Salary Range (depending on
experience): $125,000-$170,000

General Description:

LCV believes our earth is worth fighting for because everyone
has a right to clean air, water, and a safe, healthy community. To
ensure those rights are protected, we help people use their power
to shape policy, hold politicians and polluters accountable, and
influence elections.

Our members, our volunteers and staff, and our more than 30
state affiliates (together, the Conservation Voters Movement) work
for a more just and equitable democracy, where people—not
polluters—determine our future. This movement is an influential
national network with unparalleled influence in Washington, DC, in
state capitals, and in communities around the country. We are
unmatched in our ability to ensure meaningful action on our key
issues. We aim to bring people and communities together across
racial, geographic, political, religious, economic and other
differences toward collective goals instead of dividing us from one
another.

LCV is hiring a Vice President of Membership & Direct
Response Fundraising who will lead, design and direct the
organization’s efforts to significantly expand, engage, and
diversify our base of grassroots funders and activists. The Vice
President of Membership & Direct Response Fundraising is
responsible for evaluating all facets of our current program,
proposing and executing plans for its expansion and the management,
development and growth of the grassroots file and budget across all
channels. 

The ideal candidate is a confident, creative and experienced
marketer who is a skilled leader in both program and staff
development and committed to centering racial justice and equity in
our work. LCV staff are mission driven, motivated, and strive to
lead with our values of accountability, anti-racism, community,
innovation, learning, and sustainability.

Responsibilities:

• Manage a team of three existing direct response staff and
  several direct response and digital partners while identifying gaps
  and opportunities for expansion and growth. 
• Collaborate across the fundraising leadership team to ensure we
  are implementing strategies that retain and move activists and
  grassroots donors and members up the fundraising ladder. 
• Lead the development of the strategies, structure, and
  operating systems to achieve short- and long-term direct response
  fundraising and advocacy program goals at LCV.
• Design and consistently improve the member experience, ensuring
  strong donor acknowledgement, engagement, and recognition processes
  and activities that ultimately moves them into personal
  relationship-based development efforts.
• Ensure that LCV’s brand and overall marketing and
  communications strategy is used consistently and includes a racial
  justice and equity lens. 
• Develop a significantly more racially and generationally
  diverse membership base. Create a strategic and coordinated
  fundraising plan and schedule, centered on racial justice and
  equity, for both online and offline communications.
• Through careful analytics and reporting, ensure the program
  maximizes revenue and return on investment.
• Lead the growth marketing strategy and execution of a
  well-established, but constantly evolving monthly giving program,
  ensuring the program’s budgetary goals are accurately established
  and met.
• Work with LCV program, development and communications managers
  to develop, coordinate and lead the engagement of LCV members in
  advocacy. 
• Serve as the primary lead on the direct marketing program’s
  budgeting process, monitoring program revenue and expenses,
  analyzing and interpreting program results to consistently innovate
  and improve performance. 
• Improve segmentation and messaging to create a personal and
  positive experience for donors and activists through email,
  informed by analytics (e.g., predictive modeling, social media data
  mining). 
• Support preparation of annual revenue and expense targets and
  manage spending to stay within budget. 
• Travel up to 10% for staff retreats, trainings and conferences,
  as needed.
• Perform other related duties as assigned.

Qualifications:

• Work
  Experience: Required
  – Minimum of ten years experience in direct marketing
  including direct mail, telemarketing and digital (paid media and
  email). Experience leading strategy and execution of a
  mid-large scale, multi-channel, direct response fundraising
  operation. Proven experience participating in a collaborative,
  cross-functional fundraising leadership team. Must have
  demonstrated supervisory experience successfully managing and
  growing high performing teams. Experience leading overall strategy
  of as well as day-to-day implementation of a complex direct
  marketing program. Experience utilizing analytics and data to drive
  strategies, data segmentation and reporting to leverage and
  maximize growth including upgrades and lapsed
  strategies. Preferred – Issue advocacy and/or
  electoral campaign experience. Experience working with a national
  organization who has state affiliates or chapters.
• Skills: Ability to lead
  on issues of racial justice and equity. Proven leadership skills
  and the ability to work in a dynamic, and often fast paced
  environment- balancing input while reacting quickly and
  efficiently.  Flexible and adaptable style; a leader who can
  positively impact both strategic and tactical fundraising
  initiatives. Strong vendor management and negotiation including
  strong interpersonal relationships and communications. Demonstrated
  ability to work well with tight deadlines while handling multiple
  assignments. Track record utilizing innovative strategies to
  dramatically grow membership and maximize fundraising efforts.
  Proven management skills and ability to foster professional
  development of staff. Senior leadership track record of working
  across all program areas to develop, coordinate and help lead
  messaging, volunteer recruitment and engagement for the
  organization. Superior interpersonal skills and the ability to work
  well with different personalities and balance, sometimes competing,
  internal constituencies.
• Cultural
  Competence: Demonstrated awareness
  of one’s own cultural identity, views about difference, and the
  ability to learn and build on varying cultural and community norms.
  Commitment to equity and inclusion as organizational practice and
  culture. Understands how environmental issues intersect with
  racism, economic and social inequality in the US and has a passion
  for working to dismantle these systems. Interest in electoral
  politics and understanding of how the electoral landscape affects
  policy advocacy.
• Working Conditions: This
  job operates in a professional office environment, and routinely
  uses standard office equipment such as computers, phones,
  photocopiers, and audiovisual systems. This position is largely
  sedentary, often standing or sitting for prolonged
  periods. Applicants need to be located in and
  legally authorized to work in the United States. LCV requires all
  employees working from our offices or participating in in-person
  meetings or events to be fully up-to-date on their COVID-19
  vaccinations, subject to reasonable accommodation as required by
  law.

LCV offers a comprehensive and competitive benefits package that
includes vacation, sick and parental leave, personal days, paid
holidays, health insurance (two plan options for staff to choose
from), dental and vision insurance, life and disability insurance
(short- and long-term), Flexible Spending Account, 401(k)
retirement plan with company matching contribution, commuter
benefits program, sabbatical, and student loan assistance.

To
Apply: Send cover letter and resume
to [email protected]g with
“VP, Membership & Direct Response Fundraising” in the subject
line no later than February 13, 2024. No
phone calls please.

LCV is an Equal Opportunity Employer committed to a
racially just, equitable and inclusive workplace. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, disability, age, sexual orientation,
gender identity, national origin, veteran status, or genetic
information, or any other protected status. LCV is committed to
providing access, equal opportunity and reasonable accommodation
for individuals with disabilities in employment, its services,
programs, and activities. If you
require reasonable accommodation in completing this application,
interviewing, completing any pre-employment testing, or otherwise
participating in the employee selection process, please
contact [email protected].