British Embassy
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View Vacancy – BK – Communications Manager – Campaigns and Events, EO
Foreign, Commonwealth and Development Office (Policy & Political roles)
Communications, Press and Media
Main purpose of job:
The British Embassy Bangkok is a large diplomatic mission of around 150 staff delivering a dynamic and rapidly expanding programme of activity in support of the UK’s objectives including on economic and sustainable development, trade, security, open societies, consular services and law enforcement. This is an exciting opportunity to join our diverse team.
As Communications Manager – Campaigns and events, you will lead on the planning, implementation and evaluation of communications campaigns, in support of Embassy policy objectives. In line with Government Communications Service (GCS) best practice, you will use audience insight to inform communications objectives and design effective campaign plans using a range of channels, including digital. Depending on the nature of the campaign, you will need to manage event and secure funds through bids. You will lead on the evaluation of communications activity to measure effectiveness and ensure demonstrable outcomes.
Working alongside colleagues from various teams across the Embassy, you will manage multi-channel communications campaigns covering a range of priority areas for the embassy, from soft power to international trade, democracy, geopolitics or climate change.
Roles and responsibilities / what will the jobholder be expected to achieve?
Campaign management (60 percent):
Planning
- You will work with Head of Communications in strategic planning – horizon scanning for communications opportunities and maintaining a calendar of communications activities and announcements for the short, medium and long term.
Identifying communications objectives
- You will work with colleagues from across the embassy to understand policy aims and to develop communications objectives and campaign plans to support these. You will ensure communications objectives are measurable and focus on outcomes not outputs – ie related to changing attitudes and/or behaviour.
Using audience insight
- You will use insight to identify the audience for campaigns and understand factors such as attitudes and beliefs, awareness and knowledge, media consumption habits, as well as motivations and barriers to behaviour change.
Content creation
- Working with other communications colleagues, you will design and develop engaging content and messaging to reach target audiences, ranging from low/no cost social media content to marketing and events or PR opportunities. You will also have the opportunity to collaborate with other Embassy teams to develop communication materials, including Vox pop, video interview or Op-Ed.
Evaluation
- You will support in the development and implementation of robust measurement and evaluation frameworks to assess the impact and effectiveness of campaigns and events.
- You will evaluate activity both on an ongoing basis and after completion, to maximise effectiveness and measure impact against the policy objectives. You will circulate evaluation highlight reports to senior leadership and share lessons learnt to inform and improve future communication activity.
Event and programme management (30 percent)
- You will work with the Head of Communications in organising events to mobilise campaigns. This includes using British Soft Power to drive communication objectives. You will have an opportunity to manage all aspects of event logistics, including venue selection, guest invitations, registration, catering and audio-visual arrangements.
- You will work, with guidance and support from the Head of Communications, to secure funding for campaigns and events through bids and programme management.
Corporate responsibility and team surge support (10 percent)
- Using Communications expertise, you will contribute to Embassy’s committee and working groups.
- You will help contribute to additional tasks within the team when there is business necessity.
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Resources managed (staff and expenditure):
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- Experience of successfully planning and implementing communications campaigns, including managing high-profile events
- Experience of insight and evaluation
- Experience of creating professional written and digital content
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Language requirements: |
Language: English and Thai
- Level of language required: Fluency in English (and preferably in Thai), with excellent writing skills (written and spoken, minimum of C1 level for CEFR framework). Please note that you will be asked to present your proof of language proficiency.
- Be familiar with the Government Communications Service approach to campaign planning and the OASIS framework
- Understand the principles and application of behavioural theory, such as the EAST framework or COM-B model
- Intermediate to professional graphic design and video editing skills
Seeing the Big Picture, Making Effective Decisions, Communicating and Influencing, Working Together
26 January 2024
Executive Officer (EO)
Permanent
36
Asia Pacific
Thailand
Bangkok
British Embassy
1
THB
72, 147
11 March 2024
Learning and development opportunities (and any specific training courses to be completed):
The British Embassy Bangkok encourages all staff to develop their capabilities, through both formal training (courses) and informal (job-shadowing, coaching, on-the-job training etc.). The majority of our formal L&D opportunities are drawn from FCDO resources. All staff are encouraged to share their skills and experience with colleagues, through informal training (‘lunch & learn’) or coaching/mentoring. All staff are eligible for 5 L&D leave days a year.
The British Embassy Bangkok has an active Learning & Development Committee which works hard to provide a comprehensive L&D offer, which staff can also bid for additional financial support as long as it is relevant to the Section’s objectives.
Working Patterns:
This is a full-time role – 36 hours/week, Monday to Friday.
We are currently operating a hybrid working pattern (some time working in the office, some time working from home). In line with the FCDO approach to a hybrid model, we would expect our staff to work from the Embassy at least 3 days of the working week.
The Embassy has a smarter working policy and is committed to offering flexible working patterns balanced with the operational requirements of the role. In crisis/emergency situations you may need to work as required to support the Embassy response, sometimes on a shift pattern working which may result in unsociable hours and/or weekend working.
As an inclusive employer we are happy to discuss alternative working patterns at interview or at the point of any job offer.
Please note that your application must be submitted before 23:55 on the day mentioned in the above field “Application deadline”.
Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.
All applicants are required to mandatorily fill the online application form completely including the employment and educational details, experience, professional skills and behaviour-based questions. We will be thoroughly reviewing the applications and incomplete form in any respect may not be considered while shortlisting for the next stage.
Only shortlisted candidates for interview will be contacted. Interviewees will be assessed on the core behaviours/qualifications listed above. Unsuccessful candidates will be notified via the system in due time. Appointable candidates who were unsuccessful may be placed on a ‘reserve list’. If during the reserve period of 6 months the same or a largely similar role becomes available, that role may be offered to the second or subsequent candidate.
For inclusivity and diversity, please remove the following personal information when uploading your CV: name, address, email address, age, date of birth, gender, and nationality.
The start date mentioned in the job advert is a tentative start date and the successful candidate will be required to undergo security vetting procedures. Any offer of employment will be subject to the candidate achieving suitable clearances.
To those applicants not short-listed, we extend our appreciation for considering the British Government as a potential employer.
The British Government is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
In terms of peak operation demand, work flexibly within the Section and within the Embassy
All staff will be expected to make a corporate contribution to the smooth running of the British Embassy either through a committee membership or another voluntary role to support the vision and values of the Embassy as outlined below.
The British Embassy Bangkok promotes the following values:
Collaboration We support each other and are inclusive.
We work closely with others to deliver.
Empowerment We are innovative and adaptive.
We achieve a healthy work-life balance, taking advantage of hybrid working.
Expertise We bring cultural, linguistic, geographic, historical and technical expertise to our work.
We continuously invest in ourselves and share expertise for the benefit of the UK
internationally.
Respect We have respect for each other and the different cultures we come from and work with.
We are open, inclusive, fair and courteous and treat others with kindness
and compassion.
Resilience We are ready to work in tough places or on difficult issues.
We look after ourselves, support each other and display solidarity with individuals, teams
and organisations.
Please note that it is likely that any non-Thai national who is successful in securing a role within the Embassy will need to leave the country and re-enter with a specific type of visa if currently living in Thailand or will need to apply for a visa before travelling here if currently based outside of Thailand. Whilst the Embassy can support you with this process, the costs involved will need to be met by the candidate.
Bangkok
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