This is an exciting opportunity to join a professional, creative and high-performing Communications Team at the British Consulate-General Guangzhou. We are looking for an innovative, energetic and flexible Senior Communications Officer who thrives in a dynamic environment and is passionate about making a real difference through communications.

The jobholder will play a key role in shaping and protecting the British Consulate’s public profile across South China regions, delivering high-impact public diplomacy that advances UK interests and promotes our soft power priorities. You will manage media relationships, lead impactful campaigns and events, support high-profile visits, and contribute to digital content creation – all while being a positive, collaborative and supportive presence within the comms team.

You will bring strong event management experience, sound media judgement, and a creative approach to identifying comms opportunities across traditional and social media. Above all, you will have a genuine commitment to teamwork, a can-do attitude, and the flexibility to adapt quickly to shifting priorities.  This is a role that offers true variety, where your energy, creativity, initiative, flexibility and adaptability will not only be welcomed and recognised, but actively put to use.

The Communications Team is fast paced but deeply supportive and collaborative. We champion learning and development, encourage creative thinking, and provide real opportunities to grow – both within the team and across the wider China Network.

This role supports the British Consulate’s overarching communications objectives and contributes to strategic public diplomacy across South China. Below responsibilities and weighting of different parts of the job will evolve over time in response to organisational priorities, and the jobholder is expected to remain adaptable, collaborative and responsive to shifting needs.

30% — Delivering Public-facing Campaigns and Events:

• Lead the end-to-end planning, delivery and evaluation of public diplomacy campaigns and events, bringing strong project management skills and a hands-on approach to every stage.
• Support the Head of Communications in delivering campaigns across thematic priorities — including trade and investment, science and innovation, climate, culture and education — using both traditional and digital channels.
• Manage the production of campaign materials including venue branding, backdrops, promotional assets and digital content, maintaining consistently high quality and alignment with HMG brand standards.
• Produce timely, insightful evaluation reports that measure campaign outcomes, capture key insights and feed into continuous improvement.

20% — General Support and Cross-Team Coordination

• Act as a proactive and positive coordination point between Comms team and other Teams/Departments — including Policy, DBT, Visa and Science — to ensure consistent messaging and smooth delivery of joint priorities.
• Deputise for Head of Comms and other team members during absences to ensure continuity of operations and maintain a high standard of delivery.
• Track cross‑team business activities and identify opportunities where comms can add value or amplify impact, while providing flexible support during busy or unexpected periods — whether that involves logistics, briefings, events or troubleshooting — with a calm, solutions‑focused approach.
• Champion a supportive, inclusive and collaborative team culture by sharing knowledge, contributing to consulate activities, and helping maintain a positive, healthy working environment.

20% — Media Engagement and Media Relations

• Build and maintain a strong, varied network of journalists, editors and media professionals across print, broadcast, online and social platforms in South China.
• Develop a sound understanding of the local media landscape to proactively pitch stories and secure impactful, accurate coverage for the Consul-General and senior UK officials.
• Draft press releases, interview lines and media briefs that are sharp, well-targeted and aligned with FCDO campaign objectives and key messages.
• Monitor media coverage, identify emerging narratives and provide timely analysis to keep senior leadership informed and communications strategy responsive.

20% — Digital Content

• Create digital content for WeChat, Weibo, and other social media that aligns with HMG branding and campaign messaging.
• Assist the Digital Communications Officer on video projects featuring the Consul-General, HMA and visiting senior UK officials, supporting both creative development and practical delivery.
• Identify opportunities for collaboration with digital influencers and online platforms to extend the reach of key UK messages to target audiences.
• Contribute to social media monitoring and performance analysis, using data to support content improvement and reporting.

10% — Internal Communications and Reporting

• Lead the GZ Staff Newsletter, ensuring Consulate colleagues are regularly informed, engaged and connected with key updates, events and priorities.
• Contribute content and updates to the FCDO China Communications Network, supporting a joined-up approach across the China network.
• Draft internal reporting products — including event summaries, dashboards and media evaluation reports — to a high standard and to agreed timelines.
• Support the wider team with ad hoc internal communications tasks, bringing the same positive and flexible approach that defines this role throughout.

• Proficient English and Chinese language skills: outstanding written and verbal communication skills in both languages. The jobholder must be capable of producing clear, accurate, and engaging content tailored to diverse audiences and formats.
• Event management: Proven hands-on experience on planning, delivering and evaluating public-facing events, with the ability to manage logistics, production materials and multiple stakeholders to a high standard.
• Media knowledge: Solid understanding of the Chinese media landscape, with demonstrable experience building journalist relationships, pitching media stories, and drafting press releases, interview lines and other media materials.
• Communications and marketing experience: Practical experience working in a media, communications or government environment, with a good understanding of how strategic communications supports wider organisational objectives.
• Collaboration and flexibility: A proven ability to work positively and effectively across teams, adapt quickly to changing priorities, and provide willing, solutions-focused support in a fast-paced environment.