Main purpose of job:

The Somalia Digital Communications & Content Officer sits within the broader Kenya and Somalia Communications Team based at the British High Commission Nairobi. The Digital Communications & Content Officer leads digital communications outputs (internal and external) for the British Embassy Mogadishu and the broader Somalia Network, helping to promote UK activity in Somalia to the public, working closely with the Somalia Communications Manager and broader Kenya and Somalia Communications Team. 

Roles and responsibilities:

Digital Communications and Content:

• Capture and edit high-quality photo and video content to tell the story of the UK-Somalia partnership and UK activity in Somalia.
• Create high-quality graphics and assets for use on social media, print and at events to tell the story of the UK-Somalia partnership and the impact of UK support to Somalia and Somalis.
• Publish and update content on the UK Government’s website – GOV.UK – including news stories and documentation, to a high standard and in accordance with the GOV.UK style guide.
• Develop and deliver a Digital Landscape report for Somalia twice a year, highlighting media ownership, trends, reach and audience to allow focussed and nuanced digital approaches as the UK interacts with its public online.
• Compile a daily social media and media monitoring summary focusing on UK priorities in Somalia and daily social media trends.
• Evaluate and monitor digital output from UK and Somalia social media channels, capturing and sharing examples of best practice and latest trends.
• Support regular monitoring and evaluation of the performance of UKinSomalia social media channels.
• Accompany colleagues and seniors to events and engagements to capture digital content, including travel to Somalia.
• Work with and occasionally support the regional ‘Digital Transformation Units’, the pan-African ‘Africa Campaigns Hub’ and team leads in British High Commission Nairobi/British Embassy Mogadishu offices on GOV.UK publishing, content creation and evaluation.
• Assist the Communications Team with general admin and contribute to corporate life at the High Commission Nairobi and Embassy Mogadishu.

• Minimum 2 years’ experience capturing and editing high quality and innovative visual content for impactful digital communications campaigns.
• Highly skilled at photography, videography and editing, including experience using Adobe Premiere or equivalent.
• Highly skilled at graphic design, including experience using Adobe Photoshop, Adobe InDesign, Adobe Illustrator or equivalent.
• Knowledge of the social media landscape in Somalia and social media trends
• Practical knowledge of using digital platforms and analytics tools, including Twitter, Facebook, Instagram, LinkedIn, Hootsuite, and Google Analytics
• A high proficiency of spoken and written English
• Experience in social media management