Visitor Marketing Campaigns Manager

WWT is the charity for wetlands and wildlife. We run 9 wetland nature sites across the UK
including household names such as Slimbridge, Martin Mere, and the London Wetland Centre help
us to raise awareness of wetlands and their wildlife as well as generate an income for us

About the role

One of our three big strategic ambitions is to inspire more people to value, act for, and
benefit from wetlands, and this role is significant in helping us achieve that. By raising
awareness of what we can offer visitors at our wetland sites, you’ll grow our audience, and
take hundreds of thousands of people on their first step towards a deeper love of nature and
wildlife

Our wetlands sites are located across the UK, and you’ll deliver marketing campaigns at
national level, as well as guiding and supporting colleagues based at our wetlands to adapt
those campaigns to their local audiences.

The role sits within WWT’s Fundraising, Marketing and Communications directorate, reporting to
the Visitor Marketing Manager in the central team. You’ll have the support of a small team
dedicated to visitor marketing – a Digital Marketing Manager, a PR and Content Manager, and a
Marketing Executive – as well as working closely with colleagues from across the directorate.

Whilst this post is based at a WWT site with the opportunity for hybrid working, it is expected
that you will need to attend site 3 days a week.

About you

We are looking for someone with the experience and confidence to develop and deliver marketing
campaigns that will also convert that awareness and interest into a visit. Previous experience
of the visitor attraction sector would be an advantage, but is not essential. We need someone
with determination to deliver marketing activity that is measureable and delivers results.

You’ll need superb organisational skills, and the clear sight and confidence to make sense of a
complex picture. As a charity and visitor attraction, we seek to engage several audiences, in
order to meet the goals of various internal teams. The ability to see where the visit
proposition fits best in the supporter journey and understand our overall strategic approach
will be critical to your success in this role.

You will join a warm and encouraging team, and a charity that not only contributes to more
sustainable future but the enjoyment of many who appreciate wildlife.

About us

We are WWT, the charity for wetlands and wildlife. 

Our natural world is in trouble. But, at WWT, we know there’s a wondrous solution. You’ll find
it wherever water meets land.

Wetlands are super-powered ecosystems. They teem with wildlife, buffer us from floods, purify
our water, lift our mood and sink carbon. But we are losing them at a staggering rate.

That’s why we’re on a mission to restore wetlands and unlock their power, and empower everyone
to do the same. WWT is a charity that is actively restoring wetlands in the UK and globally.
But we can’t do it alone. Every action we take together, large or small, will help wetlands
burst with life once more. Because when wetlands flourish, all life will flourish.

What we offer

In return for your hard work and dedication, you will enjoy a wide range of benefits including:

• 33 days annual leave, inclusive of bank holidays, increasing to 38 days after 5 years’
  service
• Contributory pension scheme matching up to 7%
• Life assurance providing 3 times annual salary
• Access to a wide range of resources to support your health and wellbeing including our 24/7
  Employee Assistance Programme
• Enhanced family friendly policies
• Cycle to work scheme
• Free entry to all our centres

Closing date: 8th February

Interview date: First Interview 16th Feb Second interview 23nd Feb

WWT is an equal opportunities employer and all applications will be considered solely on merit.