Los Angeles Master Chorale
tendersglobal.net
As a member of the Master Chorale’s leadership team, the VP of
Marketing and Communications (VPMC) plays the lead role in a broad
range of deadline-driven and detail-oriented projects designed to
extend the Master Chorale’s influence. The VPMC
administers the activities of a full-service, in-house creative
agency responsible for branding, communications, and public
relations for the organization. The VPMC is responsible for
goal setting and managing the earned ticket revenue budgets in
collaboration with the VP of Finance/CFO and the CEO. The VPMC
directs the organization’s “idea incubator” in support of peer
department marketing campaigns, ensuring communications are
consistent with brand identity. Leads the Marketing team to
develop content that is strategically designed for maximum
awareness and successful promotion of performances and
programming.
The VPMC’s leadership is essential to conversations about
critical institutional issues that have a lasting impact on the
organization. The VPMC possesses a deep appreciation and
passion for the art form and its place in the community that drives
a desire to ensure all marketing, branding and communications
reflect the Master Chorale’s mission and standard of excellence.
The VPMC is the primary creative content director, creator and
storyteller for the Master Chorale and will prioritize an ongoing
elevated national and international reputation by leveraging all
assets of a world-renowned, all-professional choral
organization.
Essential Duties, Responsibilities,
Functions:
Marketing Service Agency
- Responsible for the creation and alignment of marketing content
as well as execution of marketing campaigns in accordance with the
strategic visions of peer departments - Collaborates with the Artistic Director and the artistic
production team with respect to imagery and brand consistency - Defines key performance indicators, measures and tracks
effectiveness of marketing and communications strategies and
related campaigns - Creates and manages a Marketing master project schedule,
communicates project timelines with team members, project owners
and senior leadership - Creates and executes the social media vision for the Master
Chorale - Determines the Master Chorale’s needs for design work and
manages the graphic designer and any relationship with an external
design firm engaged
Brand Management
- Responsible for building and sustaining a strong, compelling
brand identity consistent with the Master Chorale’s mission - Oversees marketing projects across peer departments to ensure
brand visibility and consistency
Communications and Public Relations
- Oversees the development of concept and copy for all high-level
communication projects - Collaborates with VP of External Affairs to support
partnerships and working relationships with local, national and
international media to ensure positive Master Chorale coverage and
expand brand reach - Plans, develops, and directs social media strategies designed
to optimize the Master Chorale’s ability to reach and engage
donors, key stakeholders and the general public - Serves as media spokesperson, when needed, and coordinates
communication strategies with an outside public relations firm if
one has been engaged
Administration
- Responsible for day-to-day operations of Marketing team, with
particular attention to deadlines and workload balance - Oversees the annual marketing expense and revenue budget, in
collaboration with the VP of Finance/CFO - Serves as the key point of contact with our box office, which
we outsource through the Los Angeles Opera - Manages vendor relationships to ensure adherence to proposed
budgets and schedules - Develops, maintains and manages relationships with marketing
professionals on the Music Center campus, as needed - Fosters a collaborative culture and builds constructive
relationships both within the Marketing team and with other peer
departments - Attends and supports Master Chorale concerts and events,
including serving as point person for front-of-house
Qualifications:
- A Bachelor’s degree with at least 5 years’ experience in a
senior marketing, or the equivalent combination of education and
experience - Expertise in the nonprofit performing arts sector is
required - Eagerness to think outside-the-box on marketing partnerships
and to lead with creativity in marketing initiatives - Familiarity with customer relationship management systems is
required - Strong Microsoft Office skills, particularly in the development
and oversight of multi-sheet Excel reporting models, are
required - Ability to collaborate effectively with board members, senior
staff, other Master Chorale administrative staff and volunteers,
providing them with strong support and inspiring them to productive
action - Excellent verbal and written communication skills
- Ability to think strategically, generate new ideas, set
priorities, execute goals and objectives, and meet financial goals
and deadlines - High degree of professionalism and integrity
- A passion for the mission and aspirations of the Master Chorale
and an ability to eloquently articulate the organization’s mission,
values, achievements, potential, and future goals to internal and
external audiences
Application Process:
Please submit a cover letter specifying how your experience
relates to this position with the LA Master Chorale and a current
résumé. Please attach documents in .pdf or .doc format.
Submit application materials at [email protected]
The Los Angeles Master Chorale provides equal employment
opportunities (EEO) to all employees and applicants for employment
without regard to race, color, religion, sex, national origin, age,
disability or genetics. In addition to federal law requirements,
the Los Angeles Master Chorale complies with applicable state and
local laws governing nondiscrimination in employment in every
location in which the company has facilities. This policy applies
to all terms and conditions of employment, including recruiting,
hiring, placement, promotion, termination, layoff, recall,
transfer, leaves of absence, compensation and training.
The Los Angeles Master Chorale expressly prohibits any form
of workplace harassment based on race, color, religion, gender,
sexual orientation, gender identity or expression, national origin,
age, genetic information, disability, or veteran status. Improper
interference with the ability of the Los Angeles Master Chorale’s
employees to perform their job duties may result in discipline up
to and including discharge.
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