Web Editor

The Knowledge Project is a joint initiative between UNDP’s Regional Bureau for Arab States and the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) established in 2008 and aimed at producing high-quality knowledge products and promoting knowledge sharing and dialogue. It builds on three Arab Knowledge Reports, the Arab Knowledge Index, the knowledge4all portal and mobile application, the Arab Reading Index, the Future of Knowledge Report series and the Global Knowledge Index (GKI). Moreover, the project has recently launched a three-year initiative to develop the skills of citizens in the Arab States region, which will be piloted in eight Arab countries providing 5,500 training licenses during the first year of its roll-out.

In 2023, the Knowledge Project plans to produce the GKI 2023, establish a skills development programme, enhance its knowledge4all portal and mobile application, introduce its pilot Artificial Intelligence (AI) policy, and implement an outreach and dissemination strategy to increase its impact of the project outputs.

•   The GKI offers a comprehensive roadmap of factors that drive knowledge competitiveness, focusing on six key sectors as the foundation of a knowledge society. These sectors encompass education at all levels, research, development, innovation, information and communications technology, and the economy, all supported by an enabling environment.

•   Regional Skills Initiative: Having contracted a MOOCs (Massive Open Online Courses) provider in 2022 to enhance its skills development offer, this year, the project plans to design and implement the regional skilling initiative to prepare citizens to effectively enter the job market. The skilling initiative aims to provide accessible and quality training to individuals, particularly youth and women, to develop the skills needed to secure quality employment opportunities. The initiative will focus on key areas such as soft, entrepreneurial and technical skills development. By developing these skills, individuals can enhance their employability, productivity, and income-generating potential, contributing to poverty reduction and economic growth. The skilling initiative aligns with the project’s overall mission of promoting knowledge societies and policies as transformative approaches to achieving sustainable development in the Arab States region and beyond.

•   The knowledge4all portal and mobile app serve as digital reference hubs for researchers, professionals, academics, stakeholders, and the general public. They offer Arabic and English resources on various knowledge domains, including reports, indices, publications, and events. The platform also includes tools in development, such as data visualization, an AI tool, and a GKI simulation tool.

•   The AI policy tool, that the Knowledge Project plans to introduce in 2023, will provide policymakers and stakeholders suggested policy recommendations to promote knowledge-based societies. As a pilot, the AI policy tool will only cover topics related to education. It will also provide information on best practices and case studies from around the world to help policymakers make informed decisions and avoid potential pitfalls.

Accordingly, UNDP’s Regional Bureau for Arab States is seeking the services of a Web Editor to support in managing the knowledge4all portal and mobile application, developing written content for both platforms, and optimizing the quality and quantity of website traffic.

The Web Editor will work as part of the Knowledge Project team and will assume the following tasks and responsibilities:

a)   Content creation, management and quality control:
•   Draft, review, edit, proofread and produce engaging written and visual content for the knowledge4all portal and mobile application, ensuring it aligns with the project’s and UNDP’s goals and missions. This includes briefs on relevant news, information on upcoming events, summaries of reports, descriptions of new initiatives, among others.
•   Propose interactive and engaging content ideas and functionalities for the portal and mobile application to make them dynamic and to increase traffic.
•   Collect content to be added to the portal and mobile application, including publications and events.
•   Regularly review and update web content to ensure it’s accurate, up-to-date, and meets UNDP’s high- quality standards.
•   Manage and mitigate risk by ensuring all content is compliant with legal standards and guidelines.
•   Facilitate the translation of content to different languages as required to cater to a diverse audience.
•   Monitor and respond to user feedback to improve content quality and user experience.

b)   Content strategy:
•   Develop a comprehensive content strategy that is consistent with the Knowledge Project’s brand identity, including style and tone of communications.
•   Analyse audience engagement with content and make necessary changes to strategy accordingly.

c)   Web traffic optimization:
•   Implement SEO best practices to drive organic traffic to the website and improve search engine rankings.
•   Analyse website traffic data and user engagement metrics to understand user behaviour and preferences, utilizing this data to optimize content and enhance user experience.
•   Test website performance, identify issues, and work with the technical counterpart to implement fixes and improvements.

d)   Training, support and collaboration:
•   Provide necessary training and support to other staff members for content creation and editing.
•   Stay up-to-date with latest industry trends and technologies and share knowledge with the team.
•   Work collaboratively with other team members to create and publish new content and align content strategy, considering users’ needs and preferences, as well as communications and marketing goals.
•   Handle coordination and close follow ups with developing companies and keep relevant project staff informed on the progress and changes made in both the knowledge4all portal and mobile application.
•   Participate in team meetings and provide regular updates on content performance and new initiatives.
•   Share insights from content performance and user feedback with the team, and integrate their feedback into content development and optimization.

e)   Reporting:
•   Collect and analyze website traffic data regularly and identify trends and insights on user behaviour, demographics, interests, and other factors that could be used to enhance the portal’s performance.
•   Prepare regular reports on web performance, user engagement and content effectiveness.
•   Propose and implement enhancements based on findings from these reports.
•   Set up an effective web analytics tools in order to track website traffic.

INSTITUTIONAL ARRANGEMENT

The Web Editor will be working under the general guidance of the Chief Technical Adviser/Project Manager and under the direct supervision of the Project, Research and Communications Specialist.
 

Cross-Functional &Technical competencies