Application Restrictions
Open to both Internal and externalJob
Type:Administrative/ManagementPosting In effect
from4/7/2024
Closing Application Date:18/7/2024
Applications will be reviewed commencing the closing application
date and may continue until the position is filled.
Full/Part TimeFull TimeAdmin TypeOngoingAnticipated Start
Date12/8/2024Position End Date (If Applicable)DUTIES
As a senior member of the Marketing and Communications
Leadership team, the Associate Director, Creative Marketing and
Partner Services (AD) works with the department leadership team,
manages and leads a professional team and collaborates with
university partners and colleagues.
The AD is a strategic and creative thinker who is highly skilled
in the areas of copy writing, editing, brand management, paid
advertising, media planning, earned media, and owned media and
project management. The ability to balance strategic planning with
tactical execution and creative marketing ideas with data-driven
decision-making is critical for success in the role.
This position plans and executes effective paid and unpaid
promotions for a broad variety of TRU initiatives. Leading digital
marketing (paid and organic media, online and offline), the AD is
responsible for the strategic planning, development, execution,
reporting, and performance optimization of omni-channel advertising
campaigns.
As a collaborative individual, you are highly adept at leading
and managing a team of direct reports as well as
cross-institutional team efforts. Effectively managing strong
relationships across campus is critical to success and to achieving
preeminence across peer institutions.
MAJOR RESPONSIBILITIES
- Responsible for the planning and execution of online and
offline marketing campaigns, which align with institutional
priorities as well as the strategic marketing goals of the
requesting department or faculty. - Leads, guides, manages and develops the creative team, a team
of copywriters, campaign/project managers, digital media, and
vendors, promoting an innovative and creative work
environment. - Conducts hiring, training, best-practice sharing, performance
evaluation, and coaching to support and guide the team in achieving
the department’s goals. - Leads activities related to project fulfillment, writes project
briefs, issues requests for proposals (RFPs), manages vendor
relations, purchases media, manages budgets, utilizes project
management software, develops timelines, reviews artwork and signs
off on final projects. - Oversees incoming campus-wide marketing requests and assists
direct reports with prioritizing projects, working with clients,
and providing marketing direction. - Works within cross-functional teams, including leadership,
strategists, writers, graphic designers, web designers and clients
to develop and deliver ideas from concepts to final designs. - Oversees the creation of art, photo, copy, and layout for
creative projects. - Writes, proofreads, and edits content for a variety of projects
(including print, web, mobile, video, and social media). - Leads the development of creative briefs and utilizes design
methodologies that meet the business objectives and timelines of
the organization and stakeholders. - Utilizes a variety of online marketing tactics such as social
media, search engine optimization (SEO), search engine marketing
(SEM), pay-per-click (PPC), retargeting, landing pages, A/B testing
and others to drive traffic and maximize conversions. - Stays current on the appropriate style guidelines and brand
voice for consistent messaging. - Creates, maintains, and conducts analytics reporting across
multiple platforms and extracts KPI’s for future campaign
developments and go-to-market strategies, complete with formal
proposals and recommendations on tactics. - Evaluates and adopts effective tools and techniques across all
media. - Supports the Director of Strategic Marketing in meeting core
strategies and priorities. - Presents campaigns and projects to internal and external
departments and communicates about strategies, creative and
budgets. - Collaborates with Integrated Planning and Effectiveness (IPE)
team to inform marketing strategies. - Establishes and maintains relationships with external suppliers
– requests quotes, selects vendors, establishes timelines, oversees
quality control and financial accountability related to
production. - Establishes and maintains relationships with advertising
representatives – buys media, secures viable discounts, seeks and
engages in new opportunities to drive traffic, maximizes ROI and
grows the TRU brand. - Engages and collaborates with external agency partners on
projects. - Remains abreast of marketing and advertising trends to
continuously cultivate new initiatives and ideas. - Serves as an active member on a variety of relevant
institutional committees as assigned.
REPORTS TO
Associate Vice-President, Strategic Marketing and
Communications
QUALIFICATIONS
REQUIRED KNOWLEDGE/SKILLS
Required Qualifications:
- Bachelor’s degree in marketing or communications or other
relevant specialization . - Five (5) to ten (10) years of experience in team management in
an agency, marketing department or personal marketing
business.
Skills, Knowledge or Abilities Related to the Job:
- Extensive knowledge of marketing concepts and best
practices. - Extensive knowledge of paid, earned and owned media – their
value and when to use them. - Expert knowledge of media planning.
- Understanding of online analytics and reporting utilizing
Google Analytics or other tools within social media and customer
relationship management (CRM) systems to create actionable
analytics for evaluating activities and making data-driven
decisions. - Working knowledge of graphic design, web interface design,
multimedia, and website development. - Excellent communication skills, both written, verbal, and
non-verbal. - Strong business acumen, project, and campaign management,
interpersonal and presentation skills. - Team leader – Ability to foster continuous improvement in
quality of individual direct reports’ writing, productivity, and
institutional knowledge. - Team player – collaborative and contributing member of a
departmental leadership team. - Ability to work against tight deadlines in a fast-paced
environment keeping a keen eye on detail and accuracy. - Ability to work on multiple initiatives and projects
simultaneously. - Ability to lead across departments to ensure projects are
properly prioritized and executed by other groups. - Must be a self-starter, highly motivated, able to “turn on a
dime,” and think through problems to come up with innovative
solutions. - Knowledge of post-secondary education preferred.
- Knowledge of marketing industry trends preferred.
- Technical experience should include:
- Ability to work in a Macintosh and Windows environment,
proficient with Microsoft Office products and familiarity with
HTML. - Experience using project management software.
- Working knowledge of content management systems and customer
relationship management systems.
Pay Band$111,375.00 – $124,959.00 ( Admin Pay Band CH
)Location:Kamloops, BC CA (Primary)
# of Hires Needed:1
Organizational Unit:Thompson Rivers University ->
Marketing and Communications
Diversity and Inclusion Commitment:Thompson Rivers
University is strongly committed to hiring based on merit with a
focus on fostering diversity of thought within our community. We
welcome those who would contribute to the further diversification
of our staff, our faculty and its scholarship including, but not
limited to, women, Indigenous, Black and People of Colour, persons
with disabilities and persons of any sexual orientation or gender
identity. Please note that all qualified candidates are encouraged
to apply, however applications from Canadians and permanent
residents will be given priority.
NOTE: To learn more about Thompson Rivers University or
living in Kamloops or Williams Lake please visit our Careers
website. External Candidates invited to interview will be required
to bring a copy of their transcripts to the interview.
PI243294785