Associate Director, Creative Marketing and Partner Services

Application Restrictions
Open to both Internal and externalJob
Type:Administrative/ManagementPosting In effect
from4/7/2024
Closing Application Date:18/7/2024
Applications will be reviewed commencing the closing application
date and may continue until the position is filled.

Full/Part TimeFull TimeAdmin TypeOngoingAnticipated Start
Date12/8/2024Position End Date (If Applicable)DUTIES

As a senior member of the Marketing and Communications
Leadership team, the Associate Director, Creative Marketing and
Partner Services (AD) works with the department leadership team,
manages and leads a professional team and collaborates with
university partners and colleagues.

The AD is a strategic and creative thinker who is highly skilled
in the areas of copy writing, editing, brand management, paid
advertising, media planning, earned media, and owned media and
project management. The ability to balance strategic planning with
tactical execution and creative marketing ideas with data-driven
decision-making is critical for success in the role.

This position plans and executes effective paid and unpaid
promotions for a broad variety of TRU initiatives. Leading digital
marketing (paid and organic media, online and offline), the AD is
responsible for the strategic planning, development, execution,
reporting, and performance optimization of omni-channel advertising
campaigns.

As a collaborative individual, you are highly adept at leading
and managing a team of direct reports as well as
cross-institutional team efforts. Effectively managing strong
relationships across campus is critical to success and to achieving
preeminence across peer institutions.

MAJOR RESPONSIBILITIES

• Responsible for the planning and execution of online and
  offline marketing campaigns, which align with institutional
  priorities as well as the strategic marketing goals of the
  requesting department or faculty.
• Leads, guides, manages and develops the creative team, a team
  of copywriters, campaign/project managers, digital media, and
  vendors, promoting an innovative and creative work
  environment.
• Conducts hiring, training, best-practice sharing, performance
  evaluation, and coaching to support and guide the team in achieving
  the department’s goals.
• Leads activities related to project fulfillment, writes project
  briefs, issues requests for proposals (RFPs), manages vendor
  relations, purchases media, manages budgets, utilizes project
  management software, develops timelines, reviews artwork and signs
  off on final projects.
• Oversees incoming campus-wide marketing requests and assists
  direct reports with prioritizing projects, working with clients,
  and providing marketing direction.
• Works within cross-functional teams, including leadership,
  strategists, writers, graphic designers, web designers and clients
  to develop and deliver ideas from concepts to final designs.
• Oversees the creation of art, photo, copy, and layout for
  creative projects.
• Writes, proofreads, and edits content for a variety of projects
  (including print, web, mobile, video, and social media).
• Leads the development of creative briefs and utilizes design
  methodologies that meet the business objectives and timelines of
  the organization and stakeholders.
• Utilizes a variety of online marketing tactics such as social
  media, search engine optimization (SEO), search engine marketing
  (SEM), pay-per-click (PPC), retargeting, landing pages, A/B testing
  and others to drive traffic and maximize conversions.
• Stays current on the appropriate style guidelines and brand
  voice for consistent messaging.
• Creates, maintains, and conducts analytics reporting across
  multiple platforms and extracts KPI’s for future campaign
  developments and go-to-market strategies, complete with formal
  proposals and recommendations on tactics.
• Evaluates and adopts effective tools and techniques across all
  media.
• Supports the Director of Strategic Marketing in meeting core
  strategies and priorities.
• Presents campaigns and projects to internal and external
  departments and communicates about strategies, creative and
  budgets.
• Collaborates with Integrated Planning and Effectiveness (IPE)
  team to inform marketing strategies.
• Establishes and maintains relationships with external suppliers
  – requests quotes, selects vendors, establishes timelines, oversees
  quality control and financial accountability related to
  production.
• Establishes and maintains relationships with advertising
  representatives – buys media, secures viable discounts, seeks and
  engages in new opportunities to drive traffic, maximizes ROI and
  grows the TRU brand.
• Engages and collaborates with external agency partners on
  projects.
• Remains abreast of marketing and advertising trends to
  continuously cultivate new initiatives and ideas.
• Serves as an active member on a variety of relevant
  institutional committees as assigned.

REPORTS TO
Associate Vice-President, Strategic Marketing and
Communications

QUALIFICATIONS

REQUIRED KNOWLEDGE/SKILLS
Required Qualifications:

• Bachelor’s degree in marketing or communications or other
  relevant specialization .
• Five (5) to ten (10) years of experience in team management in
  an agency, marketing department or personal marketing
  business.

Skills, Knowledge or Abilities Related to the Job:

• Extensive knowledge of marketing concepts and best
  practices.
• Extensive knowledge of paid, earned and owned media – their
  value and when to use them.
• Expert knowledge of media planning.
• Understanding of online analytics and reporting utilizing
  Google Analytics or other tools within social media and customer
  relationship management (CRM) systems to create actionable
  analytics for evaluating activities and making data-driven
  decisions.
• Working knowledge of graphic design, web interface design,
  multimedia, and website development.
• Excellent communication skills, both written, verbal, and
  non-verbal.
• Strong business acumen, project, and campaign management,
  interpersonal and presentation skills.
• Team leader – Ability to foster continuous improvement in
  quality of individual direct reports’ writing, productivity, and
  institutional knowledge.
• Team player – collaborative and contributing member of a
  departmental leadership team.
• Ability to work against tight deadlines in a fast-paced
  environment keeping a keen eye on detail and accuracy.
• Ability to work on multiple initiatives and projects
  simultaneously.
• Ability to lead across departments to ensure projects are
  properly prioritized and executed by other groups.
• Must be a self-starter, highly motivated, able to “turn on a
  dime,” and think through problems to come up with innovative
  solutions.
• Knowledge of post-secondary education preferred.
• Knowledge of marketing industry trends preferred.
• Technical experience should include:
  • Ability to work in a Macintosh and Windows environment,
    proficient with Microsoft Office products and familiarity with
    HTML.
  • Experience using project management software.
  • Working knowledge of content management systems and customer
    relationship management systems.

Pay Band$111,375.00 – $124,959.00 ( Admin Pay Band CH
)Location:Kamloops, BC CA (Primary)

# of Hires Needed:1
Organizational Unit:Thompson Rivers University ->
Marketing and Communications
Diversity and Inclusion Commitment:Thompson Rivers
University is strongly committed to hiring based on merit with a
focus on fostering diversity of thought within our community. We
welcome those who would contribute to the further diversification
of our staff, our faculty and its scholarship including, but not
limited to, women, Indigenous, Black and People of Colour, persons
with disabilities and persons of any sexual orientation or gender
identity. Please note that all qualified candidates are encouraged
to apply, however applications from Canadians and permanent
residents will be given priority.

NOTE: To learn more about Thompson Rivers University or
living in Kamloops or Williams Lake please visit our Careers
website. External Candidates invited to interview will be required
to bring a copy of their transcripts to the interview.

PI243294785