Associate Director, Game Presentation & Fan Experience

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How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Summary

The purpose of the Fan Experience team is to engage, inspire and entertain our audience by producing exciting, unique and memorable experiences, while maintaining the University of Michigan brand and its traditions; to create an emotional connection between the fans, the teams and the student-athletes. 

The Associate Director, Game Presentation & Fan Experience is responsible for directing and orchestrating the game presentation and enhancing the fan experience at Michigan athletic events that increases audience engagement through creativity and innovation, continuous improvement, brand consistency and collaborative processes.

Responsibilities*

• Serve as the primary fan experience contact and gameday producer for Men’s Basketball or Ice Hockey and other assigned sports.
• Develop new concepts and coordinate activations that enhance the game day presentation for assigned sports including themes, promotions, interactive elements, video features, sponsor content and traditional elements.
• Oversee fan experience internship program made up of approximately 25-30 undergraduate interns.
• Produce and write game scripts, PA scripts and timelines.
• Create video board graphic content, including but not limited to head shots, feature opens, informational slides, sponsor elements and promotional graphics.
• Staff and operate video boards during various home events, where applicable.
• Create music playlists for all assigned sports.
• Schedule and coordinate event entertainment (halftime/intermission acts, national anthem singers, etc.), including all logistics such as travel/transportation, parking, credentials, tickets and rehearsals.
• Manage and schedule game day staffing including DJ, PA announcer and student interns.
• Lead the marketing planning process for assigned sports collaborating with digital marketing, ticketing, and communications to generate a deliverable marketing plan.
• Increase attendance and drive ticket sales at games through collaboration with the ticket sales and ticket operations departments to create, coordinate, and execute game day ticket promotions, season ticket holder events, youth clinics and events, and group sales initiatives.
• Order and purchase promotional items (giveaways, prizes, merchandise)
• Assist with the development and management of the event and game presentation budget, specifically pertaining to assigned sports.
• Coordinate and execute student events and promotions that drive engagement and increase attendance at events and games.
• Assist with office and administrative duties, including presentations, recaps, mailings, name cards, labels, etc.
• This job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Required Qualifications*

• A bachelors degree is required.
• A minimum of four to five years experience working in a collegiate or professional sports game presentation/production or marketing department.
• Excellent written and verbal communication skills with the ability to interact with multiple patrons in a positive and productive manner while maintaining integrity and adhering to the compliance rules of the NCAA, Big Ten, and Universityof Michigan Athletic Department.
• Proficient in the use of all Microsoft Office software including Word, Excel and PowerPoint.
• Experience in Adobe Creative Suite applications, including Photoshop, After Effects and Illustrator preferred.
• Experience with video board control software (Ross, Daktronics) preferred.
• Must be able to work nights, weekends and holidays.
• Experience working with and/or supervising undergraduate students.

Desired Qualifications*

• A graduate degree is preferred.

Additional Information

The University of Michigan Athletic Department is dedicated to building a department culture which demonstrates respect for all, shows compassion for others, and celebrates the differences among our staff, student-athletes, and supporters. We are committed to the hiring and development of diverse staff who contribute to an inclusive environment. 

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protech yourself and your family and plan for a secure future. Benefits Include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life Insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks.  Background checks are performed in compliance with the Fair Credit Reporting Act.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.