Chief Marketing Officer

Job title:

Chief Marketing Officer

Company

Mindful Chef

Job description

More Than Just A JobAt Mindful Chef, our mission is to make healthy eating easy. A certified B-Corp & the UK’s highest-rated recipe box brand, we’ve served more than 350,000 customers across the UK and delivered over 30 million meals. We’re seeking a growth-oriented Chief Marketing Officer to lead our next chapter of brand and customer expansion.What we are looking forThis is a pivotal leadership role responsible for owning customer growth and brand strategy. The CMO will define and execute an ambitious marketing vision that strengthens our position as a category leader in healthy, premium recipes. They will own the brand, champion our customer and be responsible for the performance of acquisition and retention. They will work across brand, data and performance to step-change brand equity & awareness, growth in customer volume and LTV.You’ll lead a talented marketing team of 16 (3 direct reports), and collaborate closely with product, commercial and data teams to deliver growth across the entire funnel, from first click to loyal customer.You willOwn and execute a high-growth marketing strategy focused on customer acquisition and improved CPAsOversee all growth marketing channels ATL and BTL (digital, offline, partnerships, affiliates, influencer, TV), ensuring efficient channel mix, CPA control and scalable performanceSet and own the marketing vision, strategy, and roadmap with a focus on growth and long-term brand awarenessLead the development of customer segmentation, lifecycle journeys, and personalised retention strategiesDrive all performance marketing activity across digital and offline channels to optimise CPAs and ROILead brand strategy, creative development and and brand content to drive national brand awareness deepen brand affinityBuild and mentor a high-performing marketing team, nurturing future leaders and a culture of accountabilityPartner with Product and Data to ensure a seamless customer experience from first touchpoint to long-term loyaltyMonitor and analyse key KPIs to drive insight-led decision-making and continuous improvementRepresent the voice of the customer at the leadership level, influencing company-wide strategyYour profileProven experience in a senior marketing leadership role, ideally in DTC or consumer subscription modelsTrack record of delivering growth through both brand and performance marketingStrong experience in brand strategy, owning how the brand is represented visually and tonally across the full funnel and across ATL and BTL channelsStrong analytical mindset with experience in customer segmentation, CLV modelling, and test-and-learn cultureInspirational team leader with experience scaling high-performing teams across functionsPassionate about purpose-led brands, with a personal alignment to healthy, sustainable livingData-literate, commercially astute, and comfortable operating at both strategic and hands-on levelsWhy us?

• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, summer hours and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of 6 months full pay primary parental leave and 6 weeks full pay secondary parental leave.

About usWe are MINDFUL. This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment.We are PERSONAL. We started Mindful Chef with our friends and families as customers and those are the kind of relationships we want to maintain however big we grow. Being real and true to ourselves and each other.We are UNAFRAID. We want to be the best – to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what’s right even when it’s difficult.Equal OpportunitiesAt Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team.We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it’s a personal and collective responsibility that we take to heart.We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.

Expected salary

Location

London

Job date

Wed, 14 May 2025 22:04:26 GMT

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