Digital Marketing Director / Product Management – EUR

Job title:

Digital Marketing Director / Product Management – EUR

Company

Mastercard

Job description

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Digital Marketing Director / Product Management – EUR

Overview:
Marketing Services (MS) Product is part of the Data & Services business unit in Mastercard.
We provide scalable, productized marketing solutions to our customers supporting them in acquiring new clients and increasing the engagement with existing ones by leveraging a unique blend of global marketing expertise, data, analytics and technology, network of preferred partners and Mastercard brand assets. The MS Product team is designing solutions to provide end to end marketing services: segmentation, media strategy, campaign design, content development, campaign execution, measurement, and constant optimization. We are also a strategic force multiplier, helping accelerate adoption of new Mastercard products and services, while driving incremental growth in our core business

Role
This position will be responsible for managing existing and support the development and deployment of new, scalable Marketing Services solutions to Mastercard customers in the European region. The solutions will be targeted to help grow and improve important business KPIs of clients like acquisition or card spend optimization. This means creating frameworks that will provide a seamless and effective approach to each necessity of the lifecycle management as well as aligning with Global Product Development Teams on regional needs and go-to-markets strategies. Additionally, this position will also be the key support in the markets for our Business Development and Client Services (implementation) teams, be a solution ambassador and providing thought leadership. This professional will be always looking for improving our solutions with new technologies, better usage of data, best partners selection, and results measurement.

These Marketing Services solutions will be the library for Business Development and Client Services Teams, be offered to our customers and should bring the best possible results and scale the business across the region.

Among the responsibilities are the following examples:

• Apply Digital Marketing expertise in the proposed solutions
• Review, analyze and present clear and strategic recommendations to deliver result-driven marketing solutions
• Constant tracking of business and market trends to be able to design and deliver the best solutions
• P&L management – tracking and acting over the business important KPIs, such as Revenue, Margin and Expenses
• Full alignment and strong partnership with Business Development and Client Services to guarantee best results
• Business Development and Client Services support
• Contribute to closing sales opportunities identified by the Business Development team, for example by presenting at client meetings and providing input to proposals
• Client facing whenever necessary
• Be MS eyes and voice in the market, both for internal stakeholders and customers
• Extract from the markets the necessities and inspiration that will drive the Products design
• Be the bridge between Global and Region to tropicalize solutions when it makes sense and to export knowledge to other regions
• Influence all relevant stakeholders to get necessary support and partnerships to the business development

All About You:

• Experienced Marketeer (min. 5 years) with digital Data Driven background
• Strong business acumen
• Growth-hacking mindset with experiences in
• Web Analytics/Optimization

o Conversion Rate Optimisation
o Experiment Design
o Funnel Marketing
o Marketing Automation & APIs

• Media/Channel expertise

o Paid/organic social
o SEO/SEM
o Mobile marketing
o Email Marketing

• Constantly applying initiative to improve
• Structured and organized, proven to work independently in a remote team
• Curious and Innovative behavior
• Strong interpersonal communication and presentation skills with stakeholders of different seniorities
• Excellent oral and written presentation skills
• Local language and English are a must, other language a plus

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Expected salary

Location

London

Job date

Wed, 28 Feb 2024 01:11:01 GMT

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