Market Research Consultant – Construction Technology (Kenya)

Habitat for Humanity International (HFHI) is anchored on a fundamental vision of a world where everyone has a decent place to live. This vision has been the driving force in all of Habitat’s actions and activities and has seen HFHI helping more than 29 million people around the world build or improve the place they call home. To further fulfil this vision, Habitat for Humanity International established the Terwilliger Centre for Innovation in Shelter (Terwilliger Centre) to Build and Expand Inclusive Housing Markets by supporting local firms to innovate and expand client-responsive services and products. The Terwilliger Centre understands that the role of local markets is critical in closing adequate housing gaps among the low-income and incremental market segment and strives to make markets work more effectively for people in need of decent, affordable housing.

Construction Practices Programme

Construction practices are key to the attainment of adequate housing for low-income households. Through this programme, Habitat wishes to trigger, consolidate and/or facilitate efforts, understanding, practices and learning on construction practices. In Kenya, earthen construction practices offer a compelling narrative of tradition, sustainability, and community resilience, aligning closely with Habitat for Humanity’s mission to provide safe and affordable housing solutions. By delving into the nuances of earthen construction practices, Habitat for Humanity seeks not only to understand the social and environmental dimensions but also to uncover opportunities for promoting its adoption as a viable housing solution. Through this research, Habitat for Humanity endeavours to leverage the inherent strengths of earthen construction to empower communities.

Purpose and Objectives of the research

The purpose of the study is to provide a comprehensive understanding of market dynamics, consumer preferences, business models, technological innovations, and policy interventions within the earthen construction sector. The following are specific objectives of the study:

1. To analyse the current market size for earthen construction technology and analyse factors affecting its adoption. The study will also identify barriers and drivers of adoption.
2. To analyse market trends, innovations and best practices for earthen construction in Kenya.
3. To conduct supply chain analysis, including suppliers, distribution channels, and logistics for earthen construction technology sector.
4. To investigate the consumer behaviours and attitudes towards earthen construction technology.
5. To explore appropriate business models for delivering and promoting adoption of earthen construction technologies for low-income households.
6. To Analyse how the current regulatory framework supports or hinders growth of earthen construction technology market in Kenya and policy recommendation to further promote the technology.

Scope of work

Geographical scope: Nationwide coverage with a focus on rural and peri-urban areas

Stakeholders: Government agencies, NGOs, building contractors, built environment professionals, artisans, material/technology suppliers, financiers, and potential consumers.

Key metrics: Analyze market size, growth rate, market segments, pricing, regulatory framework, business models, sustainability factors, and technological innovations in earthen construction.

Technologies of interest: daub & wattle, rammed earth (wall & floor), compressed earth blocks, adobe bricks, burnt bricks etc.

Consumer Research: detailed examination of consumer attitudes, behaviors, and preferences related to earthen construction technologies.

Deliverables

1. An inception report detailing an analysis of the literature review and the proposed methodology, tools and work plan.
2. Two comprehensive study reports (1 draft and 1 final) detailing the findings of the study, including market analysis, consumer insights, appropriate business models, and recommendations.
3. A compressed version report comprising the Executive summary highlighting key findings, trends, and recommendations.
4. Presentation slides summarizing the research methodology, results, and recommendations for stakeholders.
5. sector analysis report with key actors in Earthen technology market, their roles, business models and motivations.
6. Infographics and visual aids to enhance understanding of complex data and insights.
7. Anonymized raw data in electronic version

Duration: This research will be conducted for four months between August and November 2024

Consultancy Management: This assignment will be managed by the Construction Practices Specialist with support of Snr Specialist MEAL.

Key qualifications.

1. The consultant firm or individual must demonstrate extensive experience and expertise in conducting market research in Kenya or in Africa.

Experience in conducting market research on earthen/vernacular technologies or sustainable construction practices will be an added advantage.

The lead expert to have a master’s degree in a relevant field with experience working in market research and other relevant fields.

1. The firm or individual should possess a deep understanding of local market dynamics, consumer preferences, and existing supply chains related to earthen construction materials and technologies in various regions of Kenya.
2. Familiarity with the socio-economic and cultural factors influencing consumer behavior and adoption of earthen technologies is essential.
3. The consultant firm or individual must have at least 10 years’ proven track record in employing rigorous and comprehensive mixed research methodologies, and advanced data analysis techniques.

The proposed research approach should be tailored to capture nuanced insights into the demand, availability, affordability, and accessibility of earthen technologies in diverse settings across Kenya.

Safeguarding and Data Protection

Safeguarding: HFHI requires that all employees take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities, and all those with whom we work. Managers at all levels have responsibilities to support and develop systems that create and maintain an environment that prevents harassment, sexual exploitation, and abuse, safeguards the rights of beneficiaries and community members (especially children), and promotes the implementation of Habitat for Humanity’s code of conduct.

Data Protection: The contractor will be required to abide by Habitat for Humanity International’s data protection and security policy during the assignment period.

Submission

Interested individuals or companies should submit the following:

• A maximum 5 pages technical proposal clearly outlining understanding of the terms of reference, methodology, duration and the technical team,
• A detailed financial proposal, with clear cost breakdowns
• Portfolio of past projects relevant to this project.
• Profile/resume of the lead expert.

Application and Decision Process

Only shortlisted applicants will be contacted. Written proposal (technical and financial) including CVs of key personnel should be sent to TCIS@habitat.org by 5th July 2024, via email on with subject line: Market Research on Earthen technologies in Kenya.

Please note that the selected consultant will be required to show proof of professional indemnity cover.

How to apply

Application and Decision Process

Only shortlisted applicants will be contacted. Written proposal (technical and financial) including CVs of key personnel should be sent to TCIS@habitat.org by 5th July 2024, via email on with subject line: Market Research on Earthen technologies in Kenya.

Please note that the selected consultant will be required to show proof of professional indemnity cover.