Performance Marketing Executive

Job title:

Performance Marketing Executive

Company

BT

Job description

Location : Bristol, London, Manchester, Birmingham

Why this job matters

BT serves over 1m customers across every type and size of Business both in the UK and Worldwide.

Strategy and Operations join the dots with customer challenges and opportunities, the telco/tech market, BT’s Business vision and our marketing teams ambitions creating single marketing strategy grounded in commercial performance and growth. We are the visionaries who will drive for a more inclusive, co-ordinated and reinforcing Marketing team. We build clear ways of working and bring the best tools and capabilities to get the job done brilliantly so we can all have the swagger that comes from showing our outstanding performance at every level as a commercial marketing function.

As a Performance professional you will work in a wider performance team who define the ROI we need to achieve on our budgets, track it through our marketing campaigns and activities was well as use it to support the budget and plan proposals.

You will work on measurement frameworks for large business, Global and Wholesale segments understanding the right KPIs to measure and developing dashboards for the marketing team and segment teams can use to assess the value of our activity.

You will have the ability to spot opportunities for efficiency and optimisation and work with the wider marketing team to action improvements. You will also identify gaps in our reporting and help develop additional KPIs as well as support interlocks and trading calls with segment commercial functions.

What you’ll be doing

• Business partner with marketing managers across WS/CPS/Global to compile a consistent and coherent view of marketing performance
• Collaborate with Performance and Budget team peers to create Director level packs telling a performance story through data
• Perform short and long-term performance analysis, to support formulation of business plans and highlight early indications of risk
• Use data and insight from multiple sources to identify optimisation opportunities; solving business problems and recommending change
• Produce clear and insightful presentations in a variety of forums to manage and maintain stakeholder interaction and engagement.
• Deliver campaign Performance PIRs and calculate ROI for Wholesale/CPS/Global specific campaigns.

Skills and Experience

• High level of attention to detail and accuracy
• Stakeholder management coupled with excellent written and verbal negotiation skills.
• Excellent organisational and planning skills
• Analytical skills, ability to solve problems and think logically.
• Good level of commercial acumen to support decision making.
• Must be comfortable manipulating numerate data and dealing with ambiguity.
• Understand how your actions impact the customer.
• Ability to operate across a matrix organisation in numerous geographical locations globally.

Experience you would be expected to have

• Previous experience working in a B2B role – preferably within a marketing team.
• Experience of partnering with internal and external stakeholders to define and deliver requirements.
• Experience of working in a commercial, fast-moving environment.
• Numerate and logical approach to problem solving.
• Comfortable operating with Financial MS Excel outputs and translating them to customers and stakeholders via MS PowerPoint

Preferred

• Experience of working in the telecommunications industry
• Exposure to large business ‘Lead to Sale’ process in UK market and/or Globally
• Previously used Salesforce

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

DON’T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We’re committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you’re excited about this role but your past experience doesn’t align perfectly with every requirement on the Job Description, please apply anyway – you may just be the right candidate for this or other roles in our wider team.

Expected salary

Location

Bristol Area

Job date

Sun, 04 Feb 2024 04:04:22 GMT

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